Exemplar questions for future research
| Future research topics | Research questions |
|---|---|
| AI concierges in the customer journey | |
| AI versus human concierges |
|
| New digital touchpoints |
|
| Rapport and trust |
|
| Service dissatisfaction toward AI concierges |
|
| Design of AI concierges | |
| Gender, ethnicity, dressing style |
|
| Cuteness |
|
| Language styles |
|
| Privacy and ethics | |
| Mitigating privacy concerns |
|
| Hallucinations |
|
| Future research topics | Research questions |
|---|---|
| AI versus human concierges | How do preferences for interactions with AI versus human concierges emerge across different points in the customer journey? What are the different customer interaction patterns for AI and human concierges? |
| New digital touchpoints | How can AI concierges effectively identify customers’ desired frequency and types of touchpoints? What new touchpoints can AI concierges introduce to enhance customer engagement? |
| Rapport and trust | How can customer-AI concierge rapport and trust formation be fostered? To what extent does trust in AI concierges hinge on perceptions of their competence or benevolence? What contextual factors amplify or mitigate the relationship between customers and AI concierges? |
| Service dissatisfaction toward AI concierges | How can AI concierges accurately identify and address customer dissatisfaction? What are the most effective strategies for AI concierges to initiate and execute service recovery? How can AI concierges be optimally utilized in navigating complex scenarios necessitating creative problem-solving, negotiation, and persuasion? |
| Gender, ethnicity, dressing style | Do customers have preferences for gender, ethnicity, dressing, physical appearance, voice, and gestures of AI concierges? Which dimensions and their combinations would be most effective in eliciting favorable customer responses? How would granting customers the autonomy to select the appearance of an AI concierge influence their overall experience? In addition to offering fixed personas, what specific characteristics should be included as customizable options for customers to choose from? |
| Cuteness | When and how should elements of cuteness be integrated into AI concierges to augment their appeal and enhance customer engagement? In what contexts and for which demographics will the integration of cuteness be most impactful in enhancing customer experience? |
| Language styles | How should AI concierges talk? How do customers perceive the appropriateness of various language styles, such as figurative, assertive, concrete language, and subjective language? In what circumstances and for which audience should each language style be employed by AI concierges? |
| Mitigating privacy concerns | How do customers perceive the trade-off between personalized service and privacy when interacting with AI concierges, and what factors influence their willingness to share personal information? How can AI concierges be designed to prioritize user privacy and data protection while still delivering personalized and efficient services? How can transparency and user control be incorporated into the operation of AI concierges to empower users to understand and manage their data privacy effectively? |
| Hallucinations | What strategies can be implemented to detect and mitigate hallucinations in AI concierges? How can interdisciplinary collaborations between cognitive scientists, AI researchers, and human-computer interaction experts contribute to a better understanding and management of hallucinations in AI concierges? |
Source(s): Table created by the authors
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