Key steps in the research procedure
| Step | Key features |
|---|---|
| Research design |
|
| Data collection |
|
| Data analysis |
|
| Grounded theory articulation |
|
| Step | Key features |
|---|---|
| Research design | Target phenomenon: business model transition from product-focused to services-oriented Initial screening of literature on non-ownership, business model innovation, and subscriptions Case study approach |
| Data collection | Identification and selection of research setting Identification and selection of primary and secondary data sources Conducting and recording interviews Transcription of interviews Interview protocol adjustment based on informant role, responses, and stage of data collection |
| Data analysis | Initial data coding using NVivo software, maintaining informant-centric terms Comprehensive compendium of first-order terms, theory-centric second-order categories, and overarching aggregate themes Data structure generation |
| Grounded theory articulation | Identification and formulation of dynamic relationships among second-order categories Additional literature review to refine the articulation of emergent concepts and relationships |
Source(s): The above table was created by the authors
Based on Gioia et al. (2013)