Table 1 Participating organizations ( N...

Table 1

Participating organizations (N = 6) and participant profiles (N = 23) for interview series in design cycle 1

Participating organizations			Interviewee profile
Alias	Industry	Employees	Expertise	Service design experience^a	Interview duration [min]
Alpha	Information technology	>300,000	Data science	High	33:51
			IT-security	High	48:38
			IT-architect	Medium	39:48
			IT-strategy	High	53:41
			Client experience	High	53:30
			IT-strategy	Novice	35:13
			IT-strategy	Novice	53:41
			Data science, sales	Novice	68:39
			Internet of things	Novice	53:51
			Service architecture	High	68:39
			Internet of things	Medium	40:36
			Service design	High	25:12
			Sales	High	44:19
Beta	Energy	>25,000	Startup incubator	High	25:13
			Innovation mgmt	Medium	22:51
			Innovation mgmt	Medium	43:23
			Risk mgmt	Medium	28:31
Gamma	Industry automation	>15,000	Technology mgmt	High	36:05
Gamma	Industry automation	>15,000	Innovation mgmt	High	36:05
Delta	Industry automation	>5,000	Controlling	Medium	26:11
Delta	Industry automation	>5,000	Industry automation	High	26:03
Epsilon	Chemicals	>100,000	Supply chains	High	1:00:21
Zeta	Polymer	>20,000	Internet of things	Medium	30:55

Participating organizations			Interviewee profile
Alias	Industry	Employees	Expertise	Service design experience^a	Interview duration [min]
Alpha	Information technology	>300,000	Data science	High	33:51
			IT-security	High	48:38
			IT-architect	Medium	39:48
			IT-strategy	High	53:41
			Client experience	High	53:30
			IT-strategy	Novice	35:13
			IT-strategy	Novice	53:41
			Data science, sales	Novice	68:39
			Internet of things	Novice	53:51
			Service architecture	High	68:39
			Internet of things	Medium	40:36
			Service design	High	25:12
			Sales	High	44:19
Beta	Energy	>25,000	Startup incubator	High	25:13
			Innovation mgmt	Medium	22:51
			Innovation mgmt	Medium	43:23
			Risk mgmt	Medium	28:31
Gamma	Industry automation	>15,000	Technology mgmt	High	36:05
Gamma	Industry automation	>15,000	Innovation mgmt	High	36:05
Delta	Industry automation	>5,000	Controlling	Medium	26:11
Delta	Industry automation	>5,000	Industry automation	High	26:03
Epsilon	Chemicals	>100,000	Supply chains	High	1:00:21
Zeta	Polymer	>20,000	Internet of things	Medium	30:55

Note(s): ^aService design experience: 2–5 years (novice), 5–10 (medium), >10 years (high)

Source(s): Table by authors

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