Table 3

Motivation, strategies and outcomes of rural women entrepreneurs

MotivationIndependence, pursue a passion
Live, work and raise a family in a certain place
Local role models
Honour the family legacy
StrategiesRecombining and/or using place-based resources
Strategies that enable a rural location
Use of family members
Limited or no use of entrepreneurship support
OutcomesLimited growth, sustainability and rural resilience
Creation of value through
  • commodification of local resources

  • provision of jobs, products and services

  • provision of intangibles – sense of pride, care, social cohesion

  • direct engagement in rural development projects

  • securing societal infrastructure

Source(s): Authors' own work

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