Analysis of opposing cases
| Positive contrarian cases (%) | Negative contrarian cases (%) | Total contrarian cases (%) | |
|---|---|---|---|
| Web quality | 7.45 | 10.88 | 18.33 |
| Trust | 6.31 | 7.46 | 13.77 |
| Perceived risk | 9.16 | 8.88 | 18.04 |
| e-WOM | 10.03 | 6.60 | 16.63 |
| Performance expectancy | 4.87 | 3.72 | 8.59 |
| Positive contrarian cases (%) | Negative contrarian cases (%) | Total contrarian cases (%) | |
|---|---|---|---|
| Web quality | 7.45 | 10.88 | 18.33 |
| Trust | 6.31 | 7.46 | 13.77 |
| Perceived risk | 9.16 | 8.88 | 18.04 |
| e-WOM | 10.03 | 6.60 | 16.63 |
| Performance expectancy | 4.87 | 3.72 | 8.59 |
Source(s): Authors' own creation
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