Moderation analysis results
| Moderator: impersonalization barrier | |||
|---|---|---|---|
| Direct relationship | Effect | t-value | p-value |
| UBB – Intention | −0.0363 | −7.0560 | 0.0000 |
| SIBB – Intention | −0.0161 | −3.5551 | 0.0004 |
| CBB – Intention | −0.0330 | −8.3312 | 0.0000 |
| Moderator: impersonalization barrier | |||
|---|---|---|---|
| Direct relationship | Effect | ||
| UBB – Intention | −0.0363 | −7.0560 | 0.0000 |
| SIBB – Intention | −0.0161 | −3.5551 | 0.0004 |
| CBB – Intention | −0.0330 | −8.3312 | 0.0000 |
Note(s): UBB = Usefulness barrier-breaker; SIBB = Social influence barrier-breaker; CBB = Credibility barrier-breaker; Effect = Interaction terms; n = 493; Model p = 0.0000
Source(s): The author’s own creation/work
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