Archetype description
| Archetypes | |||||||
|---|---|---|---|---|---|---|---|
| Design elements | 1 “The climate alerts” | 2 “The economy visions” | 3 “The political comments” | 4 “The self-reflections and social concerns” | 5 “The tech designs” | 6 “The unclouded evaluations” | 7 “The descriptive explanations” |
| Meta-Category | Ecological | Economical | Core-political | Social | Technological | Core-political/Social | Ecological/Social (only neutral orientation)/Core-political |
| Targeted Outcome | Attention to an issue | Attention to an issue/Specific demands/Opinion Positioning | Attention to an issue/Opinion positioning/Specific demands | Attention to an issue/Specific demands/Opinion Positioning | Opinion Positioning/Attention to an issue/Specific demands | Decision evaluation/Opinion Positioning (for core-political meta category only) | Opinion positioning/Attention to one issue/Specific demands/Decision evaluation |
| Orientation | Critical/Aggressive/Constructive | Critical/Constructive/Neutral | Constructive/Critical/Praising/Aggressive | Constructive/Critical | Constructive/Critical | Aggressive/Constructive/Critical/Praising | Critical/Constructive/Neutral |
| Tonality | Emotional | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Factual/Neutral |
| No. of cases in the sample | 12 | 24 | 33 | 36 | 6 | 17 | 17 |
| Archetypes | |||||||
|---|---|---|---|---|---|---|---|
| Design elements | 1 “The climate alerts” | 2 “The economy visions” | 3 “The political comments” | 4 “The self-reflections and social concerns” | 5 “The tech designs” | 6 “The unclouded evaluations” | 7 “The descriptive explanations” |
| Meta-Category | Ecological | Economical | Core-political | Social | Technological | Core-political/Social | Ecological/Social (only neutral orientation)/Core-political |
| Targeted Outcome | Attention to an issue | Attention to an issue/Specific demands/Opinion Positioning | Attention to an issue/Opinion positioning/Specific demands | Attention to an issue/Specific demands/Opinion Positioning | Opinion Positioning/Attention to an issue/Specific demands | Decision evaluation/Opinion Positioning (for core-political meta category only) | Opinion positioning/Attention to one issue/Specific demands/Decision evaluation |
| Orientation | Critical/Aggressive/Constructive | Critical/Constructive/Neutral | Constructive/Critical/Praising/Aggressive | Constructive/Critical | Constructive/Critical | Aggressive/Constructive/Critical/Praising | Critical/Constructive/Neutral |
| Tonality | Emotional | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Emotional/Neutral/Factual | Factual/Neutral |
| No. of cases in the sample | 12 | 24 | 33 | 36 | 6 | 17 | 17 |
Source(s): Table by authors
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