Table 2

Measurement scales

ConstructsLoadings
Perceived usefulness (Source: Davis, 1989; San Martín and Herrero, 2012)
Overall, I found my shopping experience ______
USF 1efficient0.755
USF 2productive0.863
USF 3useful0.786
Perceived enjoyment (Source: Van der Heijden, 2004)
Overall, I found my shopping experience______
ENJ 1enjoyable0.849
ENJ 2exciting0.832
ENJ 3pleasant0.694
ENJ 4interesting0.853
Perceived ease of use (Adapted from NASA Task Load Index; Source: Tang et al., 2003; Hart and Staveland, 1988)
EUS 1How mentally demanding was the shopping task, e.g. thinking, deciding, calculating, remembering, looking, searching (reversed)0.842
EUS 2How physically demanding was the shopping task, e.g. walking, picking, turning, controlling (reversed)omitted
EUS 3How hurried or rushed was the pace of the shopping task (reversed)0.629
EUS 4How successful were you in accomplishing what you were asked to do in the shopping task (reversed)omitted
EUS 5How hard did you have to work mentally and physically to accomplish your level of performance in the shopping task (reversed)0.793
EUS 6How insecure, discouraged, irritated, stressed and annoyed were you in the shopping task (reversed)0.677
Attitude (Source: Vijayasarathy, 2004)
ATT 1Visiting a shop which can provide a similar shopping experience would be a good idea0.927
ATT 2I would like to visit a shop that can provide me with a similar shopping experience0.903
Intention to visit (Source: Vijayasarathy, 2004)
INT 1I intend to visit a shop which can give me a similar shopping experience frequently0.877
INT 2I intend to visit a shop which can give me a similar shopping experience whenever appropriate0.903
INT 3Please indicate the probability that you will visit a shop which can give you a similar shopping experience in the near future0.898

Note(s): The loadings of items EUS 2 and EUS 4 were lower than 0.6; therefore, they were omitted in the analysis

Source(s): Author’s own creation/work

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