Table 3

Composite reliability (CR), the square root of the average variance extracted (AVE) and correlations between constructs

ARVRPerceived ease of usePerceived enjoymentPerceived usefulnessAttitudeIntention to visit
AR1      
VR−0.0321     
Perceived ease of use−0.228−0.0030.740    
Perceived enjoyment0.0900.1690.0250.809   
Perceived usefulness0.083−0.0670.0930.5120.803  
Attitude0.1260.068−0.2260.4700.3720.915 
Intention to visit0.116−0.035−0.1380.4060.4080.8090.893
Cronbach’s α110.7230.8270.7260.8070.873
CR110.8270.8830.8440.9120.922
AVE110.5480.6550.6450.8380.797

Note(s): The diagonal (italic values) means the square root of AVE

Source(s): Author’s own creation/work

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