Composite reliability (CR), the square root of the average variance extracted (AVE) and correlations between constructs
| AR | VR | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Attitude | Intention to visit | |
|---|---|---|---|---|---|---|---|
| AR | 1 | ||||||
| VR | −0.032 | 1 | |||||
| Perceived ease of use | −0.228 | −0.003 | 0.740 | ||||
| Perceived enjoyment | 0.090 | 0.169 | 0.025 | 0.809 | |||
| Perceived usefulness | 0.083 | −0.067 | 0.093 | 0.512 | 0.803 | ||
| Attitude | 0.126 | 0.068 | −0.226 | 0.470 | 0.372 | 0.915 | |
| Intention to visit | 0.116 | −0.035 | −0.138 | 0.406 | 0.408 | 0.809 | 0.893 |
| Cronbach’s α | 1 | 1 | 0.723 | 0.827 | 0.726 | 0.807 | 0.873 |
| CR | 1 | 1 | 0.827 | 0.883 | 0.844 | 0.912 | 0.922 |
| AVE | 1 | 1 | 0.548 | 0.655 | 0.645 | 0.838 | 0.797 |
| AR | VR | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Attitude | Intention to visit | |
|---|---|---|---|---|---|---|---|
| AR | |||||||
| VR | −0.032 | ||||||
| Perceived ease of use | −0.228 | −0.003 | |||||
| Perceived enjoyment | 0.090 | 0.169 | 0.025 | ||||
| Perceived usefulness | 0.083 | −0.067 | 0.093 | 0.512 | |||
| Attitude | 0.126 | 0.068 | −0.226 | 0.470 | 0.372 | ||
| Intention to visit | 0.116 | −0.035 | −0.138 | 0.406 | 0.408 | 0.809 | |
| Cronbach’s α | 1 | 1 | 0.723 | 0.827 | 0.726 | 0.807 | 0.873 |
| CR | 1 | 1 | 0.827 | 0.883 | 0.844 | 0.912 | 0.922 |
| AVE | 1 | 1 | 0.548 | 0.655 | 0.645 | 0.838 | 0.797 |
Note(s): The diagonal (italic values) means the square root of AVE
Source(s): Author’s own creation/work
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