Full results of path coefficients (bootstrapping, sample = 2000)
| Hypotheses | Results | Paths | β | T | P | 95% CI | |
|---|---|---|---|---|---|---|---|
| H1(a) | Rejected | AR → Perceived enjoyment | 0.107 | 1.391 | 0.165 | −0.047 | 0.257 |
| H1(b) | Supported | AR → Perceived ease of use | −0.229 | 2.893 | 0.004 | −0.386 | −0.066 |
| H1(c)0 | Supported | AR → Perceived usefulness | 0.108 | 1.259 | 0.208 | −0.059 | 0.272 |
| H1(c)a | Rejected | ||||||
| – | AR → Attitude | 0.020 | 0.285 | 0.776 | −0.111 | 0.160 | |
| – | AR → Intention to visit | 0.011 | 0.234 | 0.815 | −0.081 | 0.104 | |
| H2(a) | Supported | VR → Perceived enjoyment | 0.173 | 2.005 | 0.045 | −0.006 | 0.337 |
| H2(b) | Rejected | VR → Perceived ease of use | −0.011 | 0.133 | 0.894 | −0.173 | 0.153 |
| H2(c)0 | Supported | VR → Perceived usefulness | −0.062 | 0.730 | 0.465 | −0.215 | 0.114 |
| H2(c)a | Rejected | ||||||
| – | VR → Attitude | 0.020 | 0.271 | 0.786 | −0.130 | 0.162 | |
| – | VR → Intention to visit | −0.090 | 1.839 | 0.066 | −0.187 | 0.002 | |
| H3(a) | Rejected | Perceived ease of use → Perceived enjoyment | 0.051 | 0.382 | 0.702 | −0.203 | 0.296 |
| H3(b) | Rejected | Perceived ease of use → Perceived usefulness | 0.117 | 0.982 | 0.326 | −0.135 | 0.321 |
| H3(c) | Rejected | Perceived ease of use → Attitude | −0.250 | 3.280 | 0.001 | −0.380 | −0.078 |
| H4 | Supported | Perceived enjoyment → Attitude | 0.364 | 4.852 | 0.000 | 0.221 | 0.514 |
| H5 | Supported | Perceived usefulness → Attitude | 0.207 | 2.863 | 0.004 | 0.063 | 0.345 |
| H6 | Supported | Attitude → Intention to visit | 0.814 | 23.62 | 0.000 | 0.745 | 0.877 |
| Hypotheses | Results | Paths | β | 95% CI | |||
|---|---|---|---|---|---|---|---|
| Rejected | AR → Perceived enjoyment | 0.107 | 1.391 | 0.165 | −0.047 | 0.257 | |
| Supported | AR → Perceived ease of use | −0.229 | 2.893 | 0.004 | −0.386 | −0.066 | |
| Supported | AR → Perceived usefulness | 0.108 | 1.259 | 0.208 | −0.059 | 0.272 | |
| Rejected | |||||||
| – | AR → Attitude | 0.020 | 0.285 | 0.776 | −0.111 | 0.160 | |
| – | AR → Intention to visit | 0.011 | 0.234 | 0.815 | −0.081 | 0.104 | |
| Supported | VR → Perceived enjoyment | 0.173 | 2.005 | 0.045 | −0.006 | 0.337 | |
| Rejected | VR → Perceived ease of use | −0.011 | 0.133 | 0.894 | −0.173 | 0.153 | |
| Supported | VR → Perceived usefulness | −0.062 | 0.730 | 0.465 | −0.215 | 0.114 | |
| Rejected | |||||||
| – | VR → Attitude | 0.020 | 0.271 | 0.786 | −0.130 | 0.162 | |
| – | VR → Intention to visit | −0.090 | 1.839 | 0.066 | −0.187 | 0.002 | |
| Rejected | Perceived ease of use → Perceived enjoyment | 0.051 | 0.382 | 0.702 | −0.203 | 0.296 | |
| Rejected | Perceived ease of use → Perceived usefulness | 0.117 | 0.982 | 0.326 | −0.135 | 0.321 | |
| Rejected | Perceived ease of use → Attitude | −0.250 | 3.280 | 0.001 | −0.380 | −0.078 | |
| Supported | Perceived enjoyment → Attitude | 0.364 | 4.852 | 0.000 | 0.221 | 0.514 | |
| Supported | Perceived usefulness → Attitude | 0.207 | 2.863 | 0.004 | 0.063 | 0.345 | |
| Supported | Attitude → Intention to visit | 0.814 | 23.62 | 0.000 | 0.745 | 0.877 | |
Note(s): β = Standard Regression Coefficient, CI = Confidence Interval; the significance level was set at 0.05
Source(s): Author’s own creation/work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.