Table 2. Discriminant validity Exp_Afect...

Table 2.

Discriminant validity

	Exp_Afect	Exp_Behav	Exp_Cog	Exp_Sensorial	Exp_Soc	Destimage_Affect	Destimage_Cog	Senpres_Physical	Senpres_Selfpre	Senpres_Social	VR_Sickness	Visit intention
Exp_Afect	0.810	0.706	0.650	0.813	0.527	0.476	0.355	0.766	0.597	0.431	0.268	0.385
Exp_Behav	0.705	0.772	0.751	0.757	0.749	0.382	0.325	0.820	0.781	0.699	0.093	0.470
Exp_Cog	0.651	0.750	0.908	0.672	0.568	0.449	0.478	0.770	0.550	0.472	0.058	0.652
Exp_Sensorial	0.810	0.755	0.674	0.850	0.575	0.422	0.433	0.787	0.703	0.503	0.078	0.461
Exp_Soc	0.529	0.751	0.569	0.576	0.904	0.347	0.312	0.729	0.718	0.758	0.185	0.340
Destimage_Affect	0.475	0.381	0.450	0.425	0.344	0.874	0.887	0.458	0.408	0.298	0.124	0.525
Destimage_Cog	0.355	0.325	0.479	0.434	0.311	0.889	0.818	0.326	0.314	0.195	0.078	0.424
Senpres_Physical	0.759	0.813	0.764	0.780	0.728	0.453	0.323	0.805	0.830	0.728	0.098	0.543
Senpres_Selfpre	0.598	0.783	0.551	0.704	0.720	0.405	0.314	0.833	0.815	0.750	0.203	0.398
Senpres_Social	0.431	0.701	0.472	0.502	0.756	0.295	0.195	0.730	0.752	0.820	0.189	0.326
VR_Sickness	−0.336	−0.060	−0.092	−0.088	0.137	−0.161	−0.110	−0.023	0.136	0.137	0.600	0.076
Visit intention	0.385	0.469	0.653	0.461	0.343	0.525	0.426	0.539	0.401	0.328	0.021	0.895

	Exp_Afect	Exp_Behav	Exp_Cog	Exp_Sensorial	Exp_Soc	Destimage_Affect	Destimage_Cog	Senpres_Physical	Senpres_Selfpre	Senpres_Social	VR_Sickness	Visit intention
Exp_Afect	0.810	0.706	0.650	0.813	0.527	0.476	0.355	0.766	0.597	0.431	0.268	0.385
Exp_Behav	0.705	0.772	0.751	0.757	0.749	0.382	0.325	0.820	0.781	0.699	0.093	0.470
Exp_Cog	0.651	0.750	0.908	0.672	0.568	0.449	0.478	0.770	0.550	0.472	0.058	0.652
Exp_Sensorial	0.810	0.755	0.674	0.850	0.575	0.422	0.433	0.787	0.703	0.503	0.078	0.461
Exp_Soc	0.529	0.751	0.569	0.576	0.904	0.347	0.312	0.729	0.718	0.758	0.185	0.340
Destimage_Affect	0.475	0.381	0.450	0.425	0.344	0.874	0.887	0.458	0.408	0.298	0.124	0.525
Destimage_Cog	0.355	0.325	0.479	0.434	0.311	0.889	0.818	0.326	0.314	0.195	0.078	0.424
Senpres_Physical	0.759	0.813	0.764	0.780	0.728	0.453	0.323	0.805	0.830	0.728	0.098	0.543
Senpres_Selfpre	0.598	0.783	0.551	0.704	0.720	0.405	0.314	0.833	0.815	0.750	0.203	0.398
Senpres_Social	0.431	0.701	0.472	0.502	0.756	0.295	0.195	0.730	0.752	0.820	0.189	0.326
VR_Sickness	−0.336	−0.060	−0.092	−0.088	0.137	−0.161	−0.110	−0.023	0.136	0.137	0.600	0.076
Visit intention	0.385	0.469	0.653	0.461	0.343	0.525	0.426	0.539	0.401	0.328	0.021	0.895

Notes:

The square roots of the AVEs are in italics on the main diagonal. The Fornell–Larcker criterion is depicted below the main diagonal. The HTMT ratio of correlations is above the main diagonal

Source: Created by authors

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