Tests of moderation effects (perceived immersion and destination familiarity)
| Perceived immersion | |||||
|---|---|---|---|---|---|
| H6 | Paths | High (n = 71) | Low (n = 73) | Comparison | Significant difference |
| H61 | Sense of presence → Experience | 0.710*** | 0.840*** | 1.516 ns | – |
| H62 | Experience → Destination image | 0.412*** | 0.299*** | 0.545 ns | – |
| H63 | Experience → Visit intention | 0.337*** | 0.314*** | 0.119 ns | – |
| H64 | Destination image → Visit intention | 0.257*** | 0.233*** | 0.894 ns | – |
| H65 | Sickness × Sense of presence → Experience | −0.004 ns | −0.282*** | 1.992* | Yes |
| H7 | Paths | Destination familiarity | Comparison | Significant difference | |
| High (n = 84) | Low (n = 60) | ||||
| H71 | Sense of presence → Experience | 0.971*** | 0.780*** | 0.191 ns | – |
| H72 | Experience → Destination image | 0.300** | 0.567*** | 1.173 ns | – |
| H73 | Experience → Visit intention | 0.441*** | 0.288* | 0.139 ns | – |
| H74 | Destination image → Visit intention | 0.205 ns | 0.342*** | −0.137 ns | – |
| H75 | Sickness × Sense of presence → Experience | −0.198*** | −0.212*** | 0.014 ns | – |
| Perceived immersion | |||||
|---|---|---|---|---|---|
| Paths | High ( | Low ( | Comparison | Significant difference | |
| Sense of presence → Experience | 0.710*** | 0.840*** | 1.516 ns | – | |
| Experience → Destination image | 0.412*** | 0.299*** | 0.545 ns | – | |
| Experience → Visit intention | 0.337*** | 0.314*** | 0.119 ns | – | |
| Destination image → Visit intention | 0.257*** | 0.233*** | 0.894 ns | – | |
| Sickness × Sense of presence → Experience | −0.004 ns | −0.282*** | 1.992* | Yes | |
| Paths | Destination familiarity | Comparison | Significant difference | ||
| High ( | Low ( | ||||
| Sense of presence → Experience | 0.971*** | 0.780*** | 0.191 ns | – | |
| Experience → Destination image | 0.300** | 0.567*** | 1.173 ns | – | |
| Experience → Visit intention | 0.441*** | 0.288* | 0.139 ns | – | |
| Destination image → Visit intention | 0.205 ns | 0.342*** | −0.137 ns | – | |
| Sickness × Sense of presence → Experience | −0.198*** | −0.212*** | 0.014 ns | – | |
Notes. ***p < 0.001, **p < 0.01, *p < 0.05; comparison means the t-values of coefficient difference comparison; ns = not significant. Sicknesshigh-immersion (M = 2.687; SD = 1.600); Sicknesslow-immersion (M = 2.870; SD = 2.067)
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