Demographic characteristics of respondents
| Variable | Characteristics of respondents | Percentage (%) |
|---|---|---|
| Gender | Female | 52.9 |
| Male | 47.1 | |
| Age | Below 20 | 9.3 |
| 20–30 | 72.8 | |
| 30–40 | 12.5 | |
| Above 40 | 5.4 | |
| Occupation | Student | 55.3 |
| Unemployed | 8.3 | |
| Self-employed | 6.90 | |
| Other professions | 29.5 | |
| Monthly income | Less than RS. 25,000 | 45.8 |
| RS. 25,000–RS. 50,000 | 23 | |
| RS. 50,000–RS. 100,000 | 23.1 | |
| RS. 100,000–RS. 150,000 | 4.1 | |
| More than RS. 150,000 | 4 | |
| Educational qualifications | Secondary school leaving certificate | 15.6 |
| Diploma and undergraduate degree | 66.7 | |
| Master or Ph.D. degree | 17.7 | |
| Online purchase frequency | Once a month | 34.6 |
| Once in two month | 17.8 | |
| Once in three month | 27.3 | |
| Once in four month | 20.3 |
| Variable | Characteristics of respondents | Percentage (%) |
|---|---|---|
| Gender | Female | 52.9 |
| Male | 47.1 | |
| Age | Below 20 | 9.3 |
| 20–30 | 72.8 | |
| 30–40 | 12.5 | |
| Above 40 | 5.4 | |
| Occupation | Student | 55.3 |
| Unemployed | 8.3 | |
| Self-employed | 6.90 | |
| Other professions | 29.5 | |
| Monthly income | Less than RS. 25,000 | 45.8 |
| RS. 25,000–RS. 50,000 | 23 | |
| RS. 50,000–RS. 100,000 | 23.1 | |
| RS. 100,000–RS. 150,000 | 4.1 | |
| More than RS. 150,000 | 4 | |
| Educational qualifications | Secondary school leaving certificate | 15.6 |
| Diploma and undergraduate degree | 66.7 | |
| Master or Ph.D. degree | 17.7 | |
| Online purchase frequency | Once a month | 34.6 |
| Once in two month | 17.8 | |
| Once in three month | 27.3 | |
| Once in four month | 20.3 |
Source(s): Online survey data
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