Table 4 Regression analysis results...

Table 4

Regression analysis results

	Unstandardized coefficients		Standardized coefficients
Variable(s)	B	Std. error	Beta	t	Sig.
(Constant)	0.751	0.159		4.724
FCC	0.406	0.047	0.436	8.557	0.026
UGC	0.357	0.054	0.338	6.631	0.027

	Unstandardized coefficients	Standardized coefficients
(Constant)	0.751	0.159		4.724
FCC	0.406	0.047	0.436	8.557	0.026
UGC	0.357	0.054	0.338	6.631	0.027

Note(s): Dependent variable: Purchase intention R = 0.518, R² = 0.269, F = 13.883** = Significant at the 0.05 or 0.01 level, respectively

Source(s): Online survey data

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