Table 4

BS trajectories – from MD and non-MD* research

Theme(s)Definition(s)Future avenuesPotential research questionsSuggested methodologies
Positive heuristicsThe view that simple rules can be more effective or the only feasible option in given situations for making appropriate decisions, considering their effectiveness beyond ideological prejudicesNew cutting-edge theories, methodologies and tools may enhance the evaluation of heuristics’ final effects on differentiated business contexts as well as offer new ways of integrating heuristics and disruptive solutions for achieving outstanding decision qualityWhich common business context characteristics trigger positive heuristics acquisition?Decision experiments with control groups
What is the definitive effect of individual heuristics, generated by different organizational identities, on corporate strategy change?Field studies, multivariate statistics
Does managers’ self-confidence help to overcome a firm’s status quo and catch business opportunities in a changing environment?Interpretive histories, ethnography, hermeneutics
Which Artificial Intelligence tools enhance the positive effect on decision quality of positive heuristics?Hypothesis testing, decision experiments,
simulation, neural
methods
Context-embedded mental processesIndividuals’ cognitive capacities reflect the social, cultural and physical contexts in which they are asked to make decisionsFostering the adoption of a multi-paradigmatic approach to comprehensively investigate the integration of both individual and collective psychology in organizationsWhich business context characteristics favor scaling-up from certain individual cognitive capacities to collective behaviors and vice versa?Field studies, multivariate statistics
How to categorize cognitive and social influences on the strategy process?*Interpretive histories, ethnography, grounded
theorizing
hermeneutics, textual
analysis, discourse
analysis, semiotics
cases
Non-conventional thinkingThe ability of decision-makers to imagine new possibilities and solve complex problems by combining ideas using both intuition and rationality and frame this interplay as a sustainable and virtuous tensionAdopting innovative tools that can allow BS scholars to untangle the executive’s black boxWhich are the cases where rational or intuitive-driven decision-making processes are employed?Neural methods
What are the cases where a rational or intuitive-driven decision-making process is more effective?Hypothesis testing, decision experiments,
simulation
mathematical and computational
modeling, neural
methods
Cognitive evolutionary triggersSeries of external stimuli (e.g. dramatic and unpredictable business situations) that push the cognitive abilities of decision-makers to evolve as a direct consequence of such situationsEvaluating the impact of recent and unpredictable global challenges, working as exogenous triggers, on cognitive mechanisms of strategistsWhat are the impacts of the pandemic on managers’ cognitive abilities in strategic decision-making processes?Mathematical and computational
modeling
What are the impacts of climate change on managers’ cognitive abilities in strategic decision-making processes?Mathematical and computational
modeling
What are the commonalities among cognitive evolutionary triggers?Mathematical and computational
modeling
How do categorize cognitive evolutionary triggers impacting the strategic decision-making process?*Interpretive histories, ethnography, grounded
theorizing
hermeneutics, textual
analysis, discourse
analysis, semiotics
cases
Debiasing strategiesCorporate practices to reduce the negative effect of specific cognitive biases on corporate strategic decision-making processIdentifying debiasing strategies and evaluating their effectivenessWhat are effective debiasing strategies to improve strategic decision-making quality?*Hypothesis testing, decision experiments, simulation, mathematical and computational modeling, neural methods
How to break organizational barriers toward an effective implementation of debiasing strategies?*Field studies, event studies, multivariate
statistics, cases, mixed
methods
Behavioral theories for new strategic challengesTheories explaining human behaviors in times of external changes that generate strategic challenges for firmsExploiting and adapting behavioral theories to manage recent strategic challengesWhich are the behavioral theories most suitable for firms to address recent strategic challenges?*Hypothesis testing, decision experiments, simulation, mathematical and computational modeling, neural methods
How to adapt behavioral theories to help firms address recent strategic challenges?*Hypothesis testing, decision experiments, simulation, mathematical and computational modeling, neural methods

Source(s): Own elaboration

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