Table 1 Construct reliability and... | Emerald Publishing

Table 1

Construct reliability and convergent validity

Construct	No of items	Average variance extracted (AVE)	Composite reliability	Cronbach’s alpha (α)
Service inconvenience (SI)	4	0.76	0.90	0.80
Core service failure (CSF)	5	0.71	0.88	0.71
Service encounter failure (SEF)	5	0.79	0.94	0.86
Technology and edge on competition (TEC)	5	0.68	0.94	0.86
Pricing (PR)	5	0.76	0.92	0.82
Switching COST (SC)	5	0.67	0.89	0.76
Customer switching behaviour (CSB)	6	0.79	0.91	0.82

Construct	No of items	Average variance extracted (AVE)	Composite reliability	Cronbach’s alpha (α)
Service inconvenience (SI)	4	0.76	0.90	0.80
Core service failure (CSF)	5	0.71	0.88	0.71
Service encounter failure (SEF)	5	0.79	0.94	0.86
Technology and edge on competition (TEC)	5	0.68	0.94	0.86
Pricing (PR)	5	0.76	0.92	0.82
Switching COST (SC)	5	0.67	0.89	0.76
Customer switching behaviour (CSB)	6	0.79	0.91	0.82

Source(s): Table by author