Table 1. Results of the structural model...

Table 1.

Results of the structural model

Effect	β	T stat. (bootstrap)	f²
Media Type → Physiological Arousal	0.658	14.025***	0.762
Media Type → Presence	0.280	4.273***	0.085
Physiological Arousal → Intention to Visit (main effect)	0.067	0.880^ns	0.005
Physiological Arousal → Intention to Recommend (main effect)	0.235	3.516***	0.065
Physiological Arousal → Intention to Visit (simple effect)	0.112	1.548^ns	–
Physiological Arousal → Intention to Recommend (simple effect)	0.243	3.408**	–
Physiological Arousal × Age → Intention to Visit	0.274	4.208***	0.081
Physiological Arousal × Age → Intention to Recommend	0.240	3.874***	0.064
Age → Intention to Visit	0.209	3.034**	–
Age → Intention to Recommend	−0.035	−0.522^ns	–
Presence → Intention to Visit	0.292	4.004***	0.098
Presence → Intention to Recommend	0.326	4.247***	0.124

Effect	β	T stat. (bootstrap)	f²
Media Type → Physiological Arousal	0.658	14.025***	0.762
Media Type → Presence	0.280	4.273***	0.085
Physiological Arousal → Intention to Visit (main effect)	0.067	0.880^ns	0.005
Physiological Arousal → Intention to Recommend (main effect)	0.235	3.516***	0.065
Physiological Arousal → Intention to Visit (simple effect)	0.112	1.548^ns	–
Physiological Arousal → Intention to Recommend (simple effect)	0.243	3.408**	–
Physiological Arousal × Age → Intention to Visit	0.274	4.208***	0.081
Physiological Arousal × Age → Intention to Recommend	0.240	3.874***	0.064
Age → Intention to Visit	0.209	3.034**	–
Age → Intention to Recommend	−0.035	−0.522^ns	–
Presence → Intention to Visit	0.292	4.004***	0.098
Presence → Intention to Recommend	0.326	4.247***	0.124

Notes: ^nsnot significant; *p < 0.05; **p < 0.01; ***p < 0.001. R²(Physiological Arousal) = 0.433; R²(Presence) = 0.078; R²(Intention to Visit) = 0.234; R²(Intention to Recommend) = 0.250. Bootstrapping procedure with 5,000 samples

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