Table A4. Discriminant validity...

Table A4.

Discriminant validity assessment using HTMT (heterotrait-monotrait) ratio criterion

Variable	Media type	Physiological arousal	Presence: Self location	Presence: Possible actions	Age	Intention to visit
Physiological arousal	0.658	–
Presence: Self location	0.335	0.307	–
Presence: Possible actions	0.196	0.145	0.857	–
Age	0.024	0.133	0.138	0.301	–
Intention to visit	0.228	0.163	0.438	0.338	0.246	–
Intention to recommend	0.272	0.336	0.484	0.310	0.022	0.722

Variable	Media type	Physiological arousal	Presence: Self location	Presence: Possible actions	Age	Intention to visit
Physiological arousal	0.658	–
Presence: Self location	0.335	0.307	–
Presence: Possible actions	0.196	0.145	0.857	–
Age	0.024	0.133	0.138	0.301	–
Intention to visit	0.228	0.163	0.438	0.338	0.246	–
Intention to recommend	0.272	0.336	0.484	0.310	0.022	0.722

Notes: All the values are below the threshold of 0.85, apart from HTMT value between the two components of Presence (Possible Actions and Self Location). However, this value is still acceptable, given that for conceptually similar constructs a threshold of 0.90 is usually adopted (Hair et al., 2021a, 2021b)

Source: Authors’ own creation

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