Table 1 Variables included in study 2... | Emerald Publishing

Table 1

Variables included in study 2 analysis (n = 1475)

Construct	Measurement/Operationalization
Brand association between body break and ParticipACTION	Single yes or no question with a list of options including “Hal and Joanne”, and “Body Break” to measure association with ParticipACTION. Participants were presented with the following statement: “When I think of ParticipACTION, I think of.?” Participants could also write an association in an open-ended text box
Brand affective attitude	Five-point Likert Scale from 1 (“very negative”) to 5 (“very positive”) rating question (see Lithopoulos et al., 2018) that asks: “For each of the organizations you are familiar with, how would you rate your impressions of that organization?”
Brand identification	Five-point Likert Scale from 1 (“very irrelevant”) to 5 (“very relevant”) rating question (see Lithopoulos et al., 2018) that asks: “For each of the organizations you are familiar with, how relevant is the organization to your own and/or your family’s health and well-being?”
Brand resonance	Three four-point scale from 1 (“strongly disagree”) to 4 (“strongly agree”) questions adapted from Evans et al. (2005) and Lithopoulos et al. (2018) with no mid-point 1 “I share ParticipACTION’s messages with others.” 2 “I’d like to help ParticipACTION get the word out” “I’m personally aligned with what ParticipACTION stands for.”
MVPA	Participants were asked to report sports, fitness, and recreational activities that were at least 10 min in duration per Tremblay et al. (2011). Participants answered “yes/no” for the first question: “Do you do any vigorous-intensity sports, fitness or recreational (leisure) activities that cause large increases in breathing or heart rate like running or football for at least 10 min continuously?” Participants who selected “yes” then answered the following: “In a typical week, on how many days do you do vigorous-intensity sports, fitness or recreational (leisure) activities? How much time do you spend doing vigorous-intensity sports, fitness, or recreational activities on a typical day?” A similar set of questions followed on moderate-intensity sports, fitness or recreational (leisure) activities. For both vigorous and moderate PA, number of days was multiplied by duration. Finally, the vigorous and moderate products were summed

Construct	Measurement/Operationalization
Brand association between body break and ParticipACTION	Single yes or no question with a list of options including “Hal and Joanne”, and “Body Break” to measure association with ParticipACTION. Participants were presented with the following statement: “When I think of ParticipACTION, I think of.?” Participants could also write an association in an open-ended text box
Brand affective attitude	Five-point Likert Scale from 1 (“very negative”) to 5 (“very positive”) rating question (see Lithopoulos et al., 2018) that asks: “For each of the organizations you are familiar with, how would you rate your impressions of that organization?”
Brand identification	Five-point Likert Scale from 1 (“very irrelevant”) to 5 (“very relevant”) rating question (see Lithopoulos et al., 2018) that asks: “For each of the organizations you are familiar with, how relevant is the organization to your own and/or your family’s health and well-being?”
Brand resonance	Three four-point scale from 1 (“strongly disagree”) to 4 (“strongly agree”) questions adapted from Evans et al. (2005) and Lithopoulos et al. (2018) with no mid-point1 “I share ParticipACTION’s messages with others.” 2 “I’d like to help ParticipACTION get the word out” “I’m personally aligned with what ParticipACTION stands for.”
MVPA	Participants were asked to report sports, fitness, and recreational activities that were at least 10 min in duration per Tremblay et al. (2011). Participants answered “yes/no” for the first question: “Do you do any vigorous-intensity sports, fitness or recreational (leisure) activities that cause large increases in breathing or heart rate like running or football for at least 10 min continuously?” Participants who selected “yes” then answered the following: “In a typical week, on how many days do you do vigorous-intensity sports, fitness or recreational (leisure) activities? How much time do you spend doing vigorous-intensity sports, fitness, or recreational activities on a typical day?” A similar set of questions followed on moderate-intensity sports, fitness or recreational (leisure) activities. For both vigorous and moderate PA, number of days was multiplied by duration. Finally, the vigorous and moderate products were summed

Source(s): Lithopoulous et al. (2018), Evans et al. (2005), Tremblay et al. (2011), Ainsworth et al. (2011)

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