Table 1 List of key informants No. of... | Emerald Publishing

Table 1

List of key informants

No. of interviews	ORGANISATION	ROLE
13	Valpolicella wineries	• Export Managers and Owners
1	Italian Trade Agency	• Trade Commissioner
2	Italian Chamber of Commerce in China	• Office Manager • Food and Beverage Representative
1	E-commerce company	• Business Development and Marketing Manager
1	Internet-based platform company	• Head of Partnership and Channel
1	Trade exhibition company	• Digital Specialist
2	Wine consortium	• PR and Communication Manager • International Relations Manager
2	Start-up	• Founder • Operations Manager
1	Importer	• Chinese Importer of International Wines
1	Intermediary	• Export Manager of Italian Wines in China
1	Consultancy firm	• Business Owner
1	Wine association	• Representative for Veneto Region
TOTAL 27

No. of interviews	ORGANISATION	ROLE
13	Valpolicella wineries	• Export Managers and Owners
1	Italian Trade Agency	• Trade Commissioner
2	Italian Chamber of Commerce in China	• Office Manager• Food and Beverage Representative
1	E-commerce company	• Business Development and Marketing Manager
1	Internet-based platform company	• Head of Partnership and Channel
1	Trade exhibition company	• Digital Specialist
2	Wine consortium	• PR and Communication Manager• International Relations Manager
2	Start-up	• Founder• Operations Manager
1	Importer	• Chinese Importer of International Wines
1	Intermediary	• Export Manager of Italian Wines in China
1	Consultancy firm	• Business Owner
1	Wine association	• Representative for Veneto Region
TOTAL 27

Source(s): Table by authors