Table 1 Final coding template Category... | Emerald Publishing

Table 1

Final coding template

Category	Codes	Exemplary quotes
Generation Z tourists’ environmentally sustainable attitude	Generational peculiarities (Kaplan, 2020; Kamenidou et al., 2020)	“I also have the feeling that there are actually quite different generations that have different opinions. We, our young generation, for example, pay more and more attention to sustainability.” (FG1_P5)
	Individual contribution	“I think that if you see the whole thing a bit as a mosaic theory, that you say if everyone contributes individually, that is, if everyone does a little bit, and that it doesn't all have to be totally radical, then a lot would have been achieved.” (FG3_P2)
	Leisure mentality	“But I think it's much more about what you might do differently or what you might do in your everyday life because I think that at some point holidays no longer have anything to do with holidays if it causes more effort than anything else. I think that this recreation factor or this factor that you experience something should not be completely diminished in some way.” (FG3_P1)
	Consequence awareness (D’Arco et al., 2023; Salinero et al., 2022)	“I think that this definitely has a lot to do with awareness, especially with informing the population.” (FG1_P5)
	COVID-19 pandemic	“I think that the crisis has made many people more aware that it is very important to consider the environment.” (FG3_P4)
	Social pressure (Priporas et al., 2020)	“There is a certain social pressure involved.” (FG1_P1)
	Social media (Salinero et al., 2022; Seyfi et al., 2022)	“At the same time, there is also intrinsic motivation. But for me personally, for example, I am in a social media bubble, I would almost call it a bubble. I follow a lot of travel bloggers. You just notice that they are starting to pick up this sustainability thing more and more. When you see these “best practice” examples, so to speak, of how you could do it, then I think you are motivated even more and you see that you now simply have to act a little differently.” (FG1_P5)
Generation Z tourists’ environmentally responsible behavioral intention	Mobility (D’Arco et al., 2023; Prayag et al., 2022) Travel mobility On-site mobility	“I avoid travelling by plane in order to be sustainable in some way. When I think that I could go to Salzburg by car or by train, then I make sure that I take the train and so on.” (FG3_P3)
		“I have also done quite a lot of long-distance travel. It is always said that travelling by plane is not as responsible […]. I have personally tried to compensate for this by, for example, only using public transport on-site, i.e. by taking the bus.” (FG1_P5)
	Environmental responsibility (Salinero et al., 2022; Prayag et al., 2022)	“From my point of view, I do not travel one hundred percent sustainably. But on-site, for example, I make sure that I don't leave any rubbish behind, which means that I tend to look at the more environmentally responsible.” (FG3_P4)
	Economic responsibility (Salinero et al., 2022)	“For me, it is that on the one hand, you support something economically where it makes sense or is ‘right’, but on the other hand you also consider your own.” (FG3_P1)
	Sociocultural responsibility (Salinero et al., 2022; Prayag et al., 2022)	“I think that you can act quite responsibly, especially locally, towards the residents, towards the businesses and also towards other stakeholders.” (FG4_P3)
Responsibility ascription	Tourists (D’Arco et al., 2023; Salinero et al., 2022)	“Of course, it is also up to the tourists to adapt and to change the demand through small actions.” (FG3_P7)
	Providers	“Well, you are always a bit dependent on what is offered.” (FG2_P3)
	Destinations	“The DMO is responsible here, they have the role of providing information, so they have to give information to the tourists and create awareness, but they can't really implement sustainability. Of course, they can create awareness or strengthen sustainability and set incentives, but it is up to the stakeholders to ensure that it is really implemented in the long term.” (FG2_P1)
	Governments	“I would like to see more responsibility on the part of the government because it should be up to them to create the framework conditions and to promote and advance sustainability.” (FG3_P2)

Category	Codes	Exemplary quotes
Generation Z tourists’ environmentally sustainable attitude	Generational peculiarities (Kaplan, 2020; Kamenidou et al., 2020)	“I also have the feeling that there are actually quite different generations that have different opinions. We, our young generation, for example, pay more and more attention to sustainability.” (FG1_P5)
	Individual contribution	“I think that if you see the whole thing a bit as a mosaic theory, that you say if everyone contributes individually, that is, if everyone does a little bit, and that it doesn't all have to be totally radical, then a lot would have been achieved.” (FG3_P2)
	Leisure mentality	“But I think it's much more about what you might do differently or what you might do in your everyday life because I think that at some point holidays no longer have anything to do with holidays if it causes more effort than anything else. I think that this recreation factor or this factor that you experience something should not be completely diminished in some way.” (FG3_P1)
	Consequence awareness(D’Arco et al., 2023; Salinero et al., 2022)	“I think that this definitely has a lot to do with awareness, especially with informing the population.” (FG1_P5)
	COVID-19 pandemic	“I think that the crisis has made many people more aware that it is very important to consider the environment.” (FG3_P4)
	Social pressure(Priporas et al., 2020)	“There is a certain social pressure involved.” (FG1_P1)
	Social media (Salinero et al., 2022; Seyfi et al., 2022)	“At the same time, there is also intrinsic motivation. But for me personally, for example, I am in a social media bubble, I would almost call it a bubble. I follow a lot of travel bloggers. You just notice that they are starting to pick up this sustainability thing more and more. When you see these “best practice” examples, so to speak, of how you could do it, then I think you are motivated even more and you see that you now simply have to act a little differently.” (FG1_P5)
Generation Z tourists’ environmentally responsible behavioral intention	Mobility(D’Arco et al., 2023; Prayag et al., 2022)Travel mobilityOn-site mobility	“I avoid travelling by plane in order to be sustainable in some way. When I think that I could go to Salzburg by car or by train, then I make sure that I take the train and so on.” (FG3_P3)
		“I have also done quite a lot of long-distance travel. It is always said that travelling by plane is not as responsible […]. I have personally tried to compensate for this by, for example, only using public transport on-site, i.e. by taking the bus.” (FG1_P5)
	Environmental responsibility (Salinero et al., 2022; Prayag et al., 2022)	“From my point of view, I do not travel one hundred percent sustainably. But on-site, for example, I make sure that I don't leave any rubbish behind, which means that I tend to look at the more environmentally responsible.” (FG3_P4)
	Economic responsibility(Salinero et al., 2022)	“For me, it is that on the one hand, you support something economically where it makes sense or is ‘right’, but on the other hand you also consider your own.” (FG3_P1)
	Sociocultural responsibility(Salinero et al., 2022; Prayag et al., 2022)	“I think that you can act quite responsibly, especially locally, towards the residents, towards the businesses and also towards other stakeholders.” (FG4_P3)
Responsibility ascription	Tourists (D’Arco et al., 2023; Salinero et al., 2022)	“Of course, it is also up to the tourists to adapt and to change the demand through small actions.” (FG3_P7)
	Providers	“Well, you are always a bit dependent on what is offered.” (FG2_P3)
	Destinations	“The DMO is responsible here, they have the role of providing information, so they have to give information to the tourists and create awareness, but they can't really implement sustainability. Of course, they can create awareness or strengthen sustainability and set incentives, but it is up to the stakeholders to ensure that it is really implemented in the long term.” (FG2_P1)
	Governments	“I would like to see more responsibility on the part of the government because it should be up to them to create the framework conditions and to promote and advance sustainability.” (FG3_P2)

Source: Authors’ own creation