Clusters and features of the consumer brand relationships prototype
| Cluster | Features | |
|---|---|---|
| Quality | Central | Quality, customer service, satisfaction, service, experience, product |
| Peripheral | Expectations, innovation, appreciation, special, creativity | |
| Bond | Central | Reliability, trust, loyalty, consistency, reputation, honesty, authenticity, familiarity, ethics, respect, emotional connection |
| Peripheral | Transparency, stability, safety, atmosphere, emotion | |
| Value | Central | Value, convenience, useful(ness), effectiveness, benefit, comfort |
| Peripheral | Reward, efficiency, need, importance | |
| Joy | Central | Joy, liking, preference, taste |
| Peripheral | Happiness, fun, energetic | |
| Helpfulness | Central | Helpfulness |
| Peripheral | Support, social, community, care, understanding, kindness, involvement, love, willing(ness) to spend more, ambassadorship, mutualism, charity, sympathy | |
| Business | Central | |
| Peripheral | Cost, marketing, economics, transaction, profitability | |
| Status | Central | |
| Peripheral | Popularity, style, status, trendy, cool(ness) |
| Features | ||
|---|---|---|
| Quality, customer service, satisfaction, service, experience, product | ||
| Expectations, innovation, appreciation, special, creativity | ||
| Reliability, trust, loyalty, consistency, reputation, honesty, authenticity, familiarity, ethics, respect, emotional connection | ||
| Transparency, stability, safety, atmosphere, emotion | ||
| Value, convenience, useful(ness), effectiveness, benefit, comfort | ||
| Reward, efficiency, need, importance | ||
| Joy, liking, preference, taste | ||
| Happiness, fun, energetic | ||
| Helpfulness | ||
| Support, social, community, care, understanding, kindness, involvement, love, willing(ness) to spend more, ambassadorship, mutualism, charity, sympathy | ||
| Cost, marketing, economics, transaction, profitability | ||
| Popularity, style, status, trendy, cool(ness) |
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