Table 3 Meta-regression of moderators on... | Emerald Publishing

Table 3

Meta-regression of moderators on the overall country of origin image–consumer brand evaluation relationship

	Coefficient	Standard error	LCI	UCL	Z	P	r2
*Contextual moderators*
Brand source	0.16	0.02	0.15	0.27	8.00	0.56	0.036
Product sector	0.19	0.07	0.06	0.33	2.76	0.01**	0.043
Respondent's continent	−0.24	0.11	−0.47	−0.03	−2.23	0.03**	0.039
Individualism	0.13	0.07	−0.02	0.27	1,93	0.05*	0.034
Brand origin (continent)	−0.35	0.29	−0.95	0.23	−1,18	0.23	0.004
*Methodological moderators*
Cues	0.08	0.06	−0.04	0.19	1,27	0.204	0.006
Brand type	0.18	0.09	−0.02	0.37	1.79	0.07*	0.020
Sampling Unit	−0.11	0.12	−0.34	−0.13	−0.90	0.36	0.004
Theory usage	0.06	0.06	−0.05	0.18	1.08	0.27	0.019
Year of publication	0.07	0.06	−0.07	0.19	0.94	0.04	0.014
Sample size	0.14	0.06	0.002	0.28	1.94	0.05*	0.056

	Coefficient	Standard error	LCI	UCL	Z	P	r2
Contextual moderators
Brand source	0.16	0.02	0.15	0.27	8.00	0.56	0.036
Product sector	0.19	0.07	0.06	0.33	2.76	0.01**	0.043
Respondent's continent	−0.24	0.11	−0.47	−0.03	−2.23	0.03**	0.039
Individualism	0.13	0.07	−0.02	0.27	1,93	0.05*	0.034
Brand origin (continent)	−0.35	0.29	−0.95	0.23	−1,18	0.23	0.004
Methodological moderators
Cues	0.08	0.06	−0.04	0.19	1,27	0.204	0.006
Brand type	0.18	0.09	−0.02	0.37	1.79	0.07*	0.020
Sampling Unit	−0.11	0.12	−0.34	−0.13	−0.90	0.36	0.004
Theory usage	0.06	0.06	−0.05	0.18	1.08	0.27	0.019
Year of publication	0.07	0.06	−0.07	0.19	0.94	0.04	0.014
Sample size	0.14	0.06	0.002	0.28	1.94	0.05*	0.056

Notes:

*p\0.1/;

**p\0.05;

***p\0.001

Source: Authors’ own elaboration