Table A2 Independent samples t -test and...

Table A2

Independent samples t-test and ANOVA results table

		Coolness group		Innocence group		Control group
	Predictors	M	SD	M	SD	M	SD	F	t	p-Value	d
	*Manipulation check*
Experiment 1 (N = 176)	Nostalgia	4.60	0.82	4.50	0.89	4.66	0.80	0.56	/	0.575	/
	Emotional state	4.09	0.69	4.05	0.75	4.19	0.71	0.58		0.563
	Brand status	4.11	0.79	3.88	0.76	4.02	1.04	0.96		0.386
	Coolness	5.26	1.03	2.80	0.97	/		/	13.88**	/	2.46
	Coolness	5.26	1.03	/		4.08	0.88	/	6.61**	/	1.23
	Innocence	2.74	0.95	5.13	0.85			/	14.80**	/	2.65
	Innocence	/		5.13	0.85	3.76	0.82	/	8.54**	/	1.64
	*Main effect*
	Brand preferences	4.69	0.46	3.34	0.53	/		/	15.22**	/	2.72
		4.69	0.46	/		3.95	0.44		8.32**		1.64
		/		3.34	0.53	3.95	0.44		6.94**		1.25
	*Manipulation check*
Experiment 2 (N = 138)	Nostalgia	4.36	0.72	4.43	0.78	/			0.54	0.589	0.09
	Brand engagement	3.84	0.83	3.90	0.72				0.41	0.682	0.08
	Emotional state	4.03	0.68	3.97	0.69				0.50	0.620	0.09
	Brand status	4.16	0.67	4.06	0.82				0.74	0.463	0.13
	Coolness	5.01	0.88	3.21	0.76				12.91**	/	2.19
	Innocence	3.07	0.86	5.15	0.82				14.57**	/	2.48
	*Main effect*
	Brand psychological ownership	4.46	0.71	3.47	0.67	/			8.44**	/	1.43
	Brand preferences	4.48	0.66	3.58	0.62	/			8.23**	/	1.41
	*Manipulation check*
Experiment 3 (N = 139)	Nostalgia	4.24	0.82	4.28	0.91	/			0.27	0.786	0.05
	Brand engagement	4.19	0.87	4.21	0.82				0.06	0.952	0.02
	Emotional state	4.06	0.71	3.91	0.71				1.20	0.233	0.21
	Brand status	3.65	0.72	3.51	0.80				0.27	0.786	0.18
	Coolness	5.15	0.97	3.01	0.74				14.60**	/	2.48
	Innocence	3.27	0.94	4.99	0.82				11.46**	/	1.95
	*Manipulation check*
Experiment 4 (N = 136)	Nostalgia	4.60	0.84	4.52	0.82	/			0.53	0.596	0.10
	Brand engagement	4.45	0.78	4.51	0.93				0.40	0.688	0.07
	Emotional state	3.96	0.68	3.87	0.68				0.73	0.467	0.13
	Brand status	3.78	0.76	3.67	0.78				0.83	0.407	0.14
	Coolness	5.01	0.90	3.70	0.88				8.67**	/	1.47
	Innocence	3.43	0.82	4.93	0.81				10.69**	/	1.84

		Coolness group		Innocence group		Control group
	Predictors	M	SD	M	SD	M	SD	F	t	p-Value	d
	Manipulation check
Experiment 1(N = 176)	Nostalgia	4.60	0.82	4.50	0.89	4.66	0.80	0.56	/	0.575	/
	Emotional state	4.09	0.69	4.05	0.75	4.19	0.71	0.58		0.563
	Brand status	4.11	0.79	3.88	0.76	4.02	1.04	0.96		0.386
	Coolness	5.26	1.03	2.80	0.97	/		/	13.88**	/	2.46
	Coolness	5.26	1.03	/		4.08	0.88	/	6.61**	/	1.23
	Innocence	2.74	0.95	5.13	0.85			/	14.80**	/	2.65
	Innocence	/		5.13	0.85	3.76	0.82	/	8.54**	/	1.64
	Main effect
	Brand preferences	4.69	0.46	3.34	0.53	/		/	15.22**	/	2.72
		4.69	0.46	/		3.95	0.44		8.32**		1.64
		/		3.34	0.53	3.95	0.44		6.94**		1.25
	Manipulation check
Experiment 2(N = 138)	Nostalgia	4.36	0.72	4.43	0.78	/			0.54	0.589	0.09
	Brand engagement	3.84	0.83	3.90	0.72				0.41	0.682	0.08
	Emotional state	4.03	0.68	3.97	0.69				0.50	0.620	0.09
	Brand status	4.16	0.67	4.06	0.82				0.74	0.463	0.13
	Coolness	5.01	0.88	3.21	0.76				12.91**	/	2.19
	Innocence	3.07	0.86	5.15	0.82				14.57**	/	2.48
	Main effect
	Brand psychological ownership	4.46	0.71	3.47	0.67	/			8.44**	/	1.43
	Brand preferences	4.48	0.66	3.58	0.62	/			8.23**	/	1.41
	Manipulation check
Experiment 3(N = 139)	Nostalgia	4.24	0.82	4.28	0.91	/			0.27	0.786	0.05
	Brand engagement	4.19	0.87	4.21	0.82				0.06	0.952	0.02
	Emotional state	4.06	0.71	3.91	0.71				1.20	0.233	0.21
	Brand status	3.65	0.72	3.51	0.80				0.27	0.786	0.18
	Coolness	5.15	0.97	3.01	0.74				14.60**	/	2.48
	Innocence	3.27	0.94	4.99	0.82				11.46**	/	1.95
	Manipulation check
Experiment 4(N = 136)	Nostalgia	4.60	0.84	4.52	0.82	/			0.53	0.596	0.10
	Brand engagement	4.45	0.78	4.51	0.93				0.40	0.688	0.07
	Emotional state	3.96	0.68	3.87	0.68				0.73	0.467	0.13
	Brand status	3.78	0.76	3.67	0.78				0.83	0.407	0.14
	Coolness	5.01	0.90	3.70	0.88				8.67**	/	1.47
	Innocence	3.43	0.82	4.93	0.81				10.69**	/	1.84

Note:

**p < 0.001

Sources: Copyright Yuanping Xu; Authors

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