Table 1 Research objectives and methods... | Emerald Publishing

Table 1

Research objectives and methods

Broader field	Method		Output
Consumer-driven product insights	Content analysis (key-words, topic mining) Sentiment and emotions analysis Combination of text-mining and standard statistical analysis	Numerical evaluation of reviews, using sentiment analysis Determination of the prevailing emotion in the text Linking sentiment the star ranking, price, and usefulness of review Determination of most common terms for each of the analysed topics Identification of most discussed aspects Determination of key topics in the reviews related to a producer	Product characteristics (most important characteristics, evaluation of product and its characteristics, comparative/competitive characteristics with other products) Consumer demography
Price sensitivity and strategic pricing	Sentiment analysis, standard statistical methods		Price-quality ratio (Perceived quality of product per unit of price) Comparative analysis of “most important” traits by product price categories
Boosting corporate performance	Content analysis (key-words, topic mining) Sentiment and emotions analysis Combination of text-mining and standard statistical analysis		Product (characteristics, quality, price) analysis and improvement Comparative product analysis (characteristics, quality, price) Competitive analysis

Broader field	Method		Output
Consumer-driven product insights	Content analysis (key-words, topic mining)Sentiment and emotions analysisCombination of text-mining and standard statistical analysis	Numerical evaluation of reviews, using sentiment analysisDetermination of the prevailing emotion in the textLinking sentiment the star ranking, price, and usefulness of reviewDetermination of most common terms for each of the analysed topicsIdentification of most discussed aspectsDetermination of key topics in the reviews related to a producer	Product characteristics (most important characteristics, evaluation of product and its characteristics, comparative/competitive characteristics with other products)Consumer demography
Price sensitivity and strategic pricing	Sentiment analysis, standard statistical methods		Price-quality ratio (Perceived quality of product per unit of price)Comparative analysis of “most important” traits by product price categories
Boosting corporate performance	Content analysis (key-words, topic mining)Sentiment and emotions analysisCombination of text-mining and standard statistical analysis		Product (characteristics, quality, price) analysis and improvementComparative product analysis (characteristics, quality, price)Competitive analysis

Source(s): Authors own