Table 8 Correlation coefficient: for... | Emerald Publishing

Table 8

Correlation coefficient: for high-involvement products (price measure) the link between price and sentiment is stronger and more negative

		Low price (below average)	High price (above average)
Rating	Pearson Correlation	−0.077^**	−0.393^**
Rating	Sig. (2-tailed)	0.000	0.000
BING	Pearson Correlation	−0.044^**	−0.208^**
BING	Sig. (2-tailed)	0.010	0.000
NRC	Pearson Correlation	−0.023	−0.141^**
NRC	Sig. (2-tailed)	0.180	0.000
AFINN	Pearson Correlation	−0.030	−0.195^**
AFINN	Sig. (2-tailed)	0.079	0.000
Liu	Pearson Correlation	−0.030	−0.200^**
Liu	Sig. (2-tailed)	0.081	0.000
	N	3,408	884

		Low price (below average)	High price (above average)
Rating	Pearson Correlation	−0.077^**	−0.393^**
Rating	Sig. (2-tailed)	0.000	0.000
BING	Pearson Correlation	−0.044^**	−0.208^**
BING	Sig. (2-tailed)	0.010	0.000
NRC	Pearson Correlation	−0.023	−0.141^**
NRC	Sig. (2-tailed)	0.180	0.000
AFINN	Pearson Correlation	−0.030	−0.195^**
AFINN	Sig. (2-tailed)	0.079	0.000
Liu	Pearson Correlation	−0.030	−0.200^**
Liu	Sig. (2-tailed)	0.081	0.000
	N	3,408	884

Note(s): **. Correlation is significant at the 0.01 level (2-tailed)

*. Correlation is significant at the 0.05 level (2-tailed)

Source(s): Authors’ own