Table 2

Conceptual structuring of top 10 papers

Conceptual directionsAuthorsPaper title
Design-drivenSandvik and Stubbs (2019) Circular fashion supply chain through textile-to-textile recycling
Gill (2015) A review of research and innovation in garment sizing, prototyping and fitting
Bertola and Teunissen (2018) Fashion 4.0. Innovating fashion industry through digital transformation
Consumer value co-creation: the assessment of the role of customers as co-creatorsMatarazzo et al. (2021) Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
Consumer value co-creation: increasing influence of customers on innovationScuotto et al. (2017) The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry
Scuotto et al. (2020) Ambidextrous innovation orientation affected by the digital transformation A quantitative research on fashion SMEs
Consumer value co-creation: new opportunities to communicate sustainability to consumers as a specific assetVehmas et al. (2018) Consumer attitudes and communication in a circular fashion
Shrivastava et al. (2021) Sustainability through online renting clothing: Circular fashion fueled by Instagram micro-celebrities
Industrial paradigm transitionSilva and Bonetti (2021) Digital humans in fashion: Will consumers interact?
McCormick et al. (2020) Fashion Retailing – Past, Present and Future

Source(s): Table by the authors

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