Table 1 Participants’ background... | Emerald Publishing

Table 1

Participants’ background information

	Age	Gender	Status	Favorite digital services	Customer characteristics	Interview duration (min)
P1	22	Male	Student	Spotify, Discord, YouTube	Uses a lot of different digital services. Considers self a pioneer in their use	42
P2	29	Female	Employee	Netflix, Spotify, Microsoft Gamepass	Uses digital services according to mood and amount of free time	38
P3	26	Female	Student	Instagram, Spotify, WhatsApp	Considers self an active user of different, familiar, and safe digital services	41
P4	30	Female	Student	Spotify, Instagram	Uses digital services according to amount of free time, mostly for entertainment and learning	52
P5	27	Female	Employee	Facebook, Instagram, Netflix, WhatsApp	Very active user of digital services. Community, social relationships, and sharing own life in digital services are important aspects	51
P6	26	Female	Employee	Instagram, OP-mobile, WhatsApp	Describes self as a content creator and uses digital services as a hobby. Uses services to socialize with people	40
P7	25	Male	Student	Snapchat, WhatsApp, YouTube	Considers self an active digital service user. Picks digital services according to close ones’ recommendations	23
P8	31	Male	Employee	Spotify, BookBeat, Netflix	Actively uses digital services almost all the time as part of daily routines at work and during free time. Considers self to be addicted to certain digital services	57
P9	25	Male	Student	Reddit, YouTube, Twitch	Favors carefully selected digital services. Digital services help eliminate boring moments in life	34
P10	24	Male	Student	Spotify, Discord, Twitch	Uses widely different digital services. Values socializing with digital services	42
P11	23	Female	Employee	YouTube, Discord, Counter-Strike: Global Offensive	Uses digital services daily, mostly for entertainment. Considers self a moderate user of digital services	35
P12	26	Male	Entrepreneur	Google, Gmail, Counter-Strike: Global Offensive	Active user of digital services at work and during free time. Uses digital services to solve problems	31
P13	31	Female	Student	Instagram, Spotify, WhatsApp	Active daily user of digital services. Uses digital services to socialize and create content	37
P14	28	Male	Employee	WhatsApp, Netflix	Uses digital services to solve problems or for entertainment in daily life	53

	Age	Gender	Status	Favorite digital services	Customer characteristics	Interview duration (min)
P1	22	Male	Student	Spotify, Discord, YouTube	Uses a lot of different digital services. Considers self a pioneer in their use	42
P2	29	Female	Employee	Netflix, Spotify, Microsoft Gamepass	Uses digital services according to mood and amount of free time	38
P3	26	Female	Student	Instagram, Spotify, WhatsApp	Considers self an active user of different, familiar, and safe digital services	41
P4	30	Female	Student	Spotify, Instagram	Uses digital services according to amount of free time, mostly for entertainment and learning	52
P5	27	Female	Employee	Facebook,Instagram, Netflix, WhatsApp	Very active user of digital services. Community, social relationships, and sharing own life in digital services are important aspects	51
P6	26	Female	Employee	Instagram,OP-mobile, WhatsApp	Describes self as a content creator and uses digital services as a hobby. Uses services to socialize with people	40
P7	25	Male	Student	Snapchat, WhatsApp, YouTube	Considers self an active digital service user. Picks digital services according to close ones’ recommendations	23
P8	31	Male	Employee	Spotify, BookBeat, Netflix	Actively uses digital services almost all the time as part of daily routines at work and during free time. Considers self to be addicted to certain digital services	57
P9	25	Male	Student	Reddit, YouTube, Twitch	Favors carefully selected digital services. Digital services help eliminate boring moments in life	34
P10	24	Male	Student	Spotify, Discord, Twitch	Uses widely different digital services. Values socializing with digital services	42
P11	23	Female	Employee	YouTube, Discord, Counter-Strike: Global Offensive	Uses digital services daily, mostly for entertainment. Considers self a moderate user of digital services	35
P12	26	Male	Entrepreneur	Google, Gmail, Counter-Strike: Global Offensive	Active user of digital services at work and during free time. Uses digital services to solve problems	31
P13	31	Female	Student	Instagram, Spotify, WhatsApp	Active daily user of digital services. Uses digital services to socialize and create content	37
P14	28	Male	Employee	WhatsApp, Netflix	Uses digital services to solve problems or for entertainment in daily life	53

Source(s): Table created by author