Future research avenues
| Topic | Research question |
|---|---|
| Consumer behaviour | What are consumers’ real purchase behaviours for eco-labelled foods in real contexts? |
| Information | How is information about food eco-labels communicated and disclosed to consumers? |
| Knowledge | What is the extent of knowledge, understanding as well as level of confusion of consumers in relation to food eco-labels? |
| Environmental concern | What are consumers’ environmental concerns and values in relation to eco-labelled foods? Does this vary by generation, country or culture? |
| Trust | What are consumers’ trust levels on eco-labelled foods? Does this vary by generation, country or culture? |
| Packaging | What is the attributed importance of verbal and visual sustainable cues in food packaging? |
| Willingness-to-pay | Under what conditions are consumers willing to pay extra for food with an eco-label? |
| Topic | Research question |
|---|---|
| Consumer behaviour | What are consumers’ real purchase behaviours for eco-labelled foods in real contexts? |
| Information | How is information about food eco-labels communicated and disclosed to consumers? |
| Knowledge | What is the extent of knowledge, understanding as well as level of confusion of consumers in relation to food eco-labels? |
| Environmental concern | What are consumers’ environmental concerns and values in relation to eco-labelled foods? Does this vary by generation, country or culture? |
| Trust | What are consumers’ trust levels on eco-labelled foods? Does this vary by generation, country or culture? |
| Packaging | What is the attributed importance of verbal and visual sustainable cues in food packaging? |
| Willingness-to-pay | Under what conditions are consumers willing to pay extra for food with an eco-label? |
Source(s): Authors’ elaboration
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