Table 1

Future research avenues

TopicResearch question
Consumer behaviourWhat are consumers’ real purchase behaviours for eco-labelled foods in real contexts?
InformationHow is information about food eco-labels communicated and disclosed to consumers?
KnowledgeWhat is the extent of knowledge, understanding as well as level of confusion of consumers in relation to food eco-labels?
Environmental concernWhat are consumers’ environmental concerns and values in relation to eco-labelled foods? Does this vary by generation, country or culture?
TrustWhat are consumers’ trust levels on eco-labelled foods? Does this vary by generation, country or culture?
PackagingWhat is the attributed importance of verbal and visual sustainable cues in food packaging?
Willingness-to-payUnder what conditions are consumers willing to pay extra for food with an eco-label?

Source(s): Authors’ elaboration

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