Scales used
| Variables | References | Items |
|---|---|---|
| CSR toward the society | Liu et al. (2014) | 5 |
| CSR toward the customer | Ha et al. (2014) | 5 |
| Emotions associated with service | Mazaheri et al. (2011), Blasco (2014) | 9 |
| Pleasure | 6 | |
| Arousal | 3 | |
| Outcome quality | Idrovo et al. (2020) | 16 |
| Service conditions | 4 | |
| Product conditions | 3 | |
| Price conditions | 5 | |
| Access conditions | 4 | |
| Customer satisfaction | Bloemer and Odekerken (2002) | 5 |
| Customer trust | Camarero et al. (2005) | 6 |
| Customer engagement | Blasco (2014) | 4 |
| Variables | References | Items |
|---|---|---|
| Pleasure | 6 | |
| Arousal | 3 | |
| Service conditions | 4 | |
| Product conditions | 3 | |
| Price conditions | 5 | |
| Access conditions | 4 | |
Source(s): Authors own creation
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