Table 1 Factor loadings and reliability...

Table 1

Factor loadings and reliability measures

Construct	Itemall constructs apart from positive word of mouth were measured by asking respondents to state their agreement with the following statements from 1 = “strongly disagree” to 7 = “strongly agree”	Standard loadings	p-value	CA	AVE	CR	Mean	SD
Salesperson quality (Gensler et al., 2017)	The salespeople of this retail store are very knowledgeable	0.88	<0.0001	0.88	0.80	0.92	5.61	1.15
	The salespeople of this retail store provide friendly and responsive service	0.89	<0.0001
	You can trust the salespeople of that retail store	0.92	<0.0001
Offline-to-online integration Swoboda and Winters (2021)	When I purchase from [firm's] offline store, the firm provides access to its online store	0.82	<0.0001	0.78	0.69	0.87	4.89	1.42
	When I purchase from [firm's] offline store, employees are helpful when using its online store	0.87	<0.0001
	When I purchase from [firm's] offline store, I can inform myself about available products in its online store	0.81	<0.0001
Customer inspired-by Böttger et al. (2017)	My imagination was stimulated	0.80	<0.0001	0.89	0.69	0.92	4.91	1.32
	I was intrigued by a new idea	0.82	<0.0001
	I unexpectedly and spontaneously got new ideas	0.85	<0.0001
	My horizon was broadened	0.85	<0.0001
	I discovered something new	0.82	<0.0001
Customer inspired-to Böttger et al. (2017)	I was inspired to buy something	0.85	<0.0001	0.90	0.72	0.93	4.86	1.38
	I felt a desire to buy something	0.89	<0.0001
	My interest to buy something was increased	0.86	<0.0001
	I was motivated to buy something	0.88	<0.0001
	I felt an urge to buy something	0.74	<0.0001
Positive word of mouth (Zeithaml et al., 1996)	How likely would you: (from 1 = “not at all likely” to 7 = “completely likely”)			0.90	0.77	0.93	5.28	1.27
	Say positive things about this store to other people?	0.90	<0.0001
	Recommend this store to someone who seeks your advice?	0.91	<0.0001
	Encourage friends and relatives to do business with this store?	0.89	<0.0001

Construct	Itemall constructs apart from positive word of mouth were measured by asking respondents to state their agreement with the following statements from 1 = “strongly disagree” to 7 = “strongly agree”	Standardloadings	p-value	CA	AVE	CR	Mean	SD
Salesperson quality (Gensler et al., 2017)	The salespeople of this retail store are very knowledgeable	0.88	<0.0001	0.88	0.80	0.92	5.61	1.15
	The salespeople of this retail store provide friendly and responsive service	0.89	<0.0001
	You can trust the salespeople of that retail store	0.92	<0.0001
Offline-to-online integration Swoboda and Winters (2021)	When I purchase from [firm's] offline store, the firm provides access to its online store	0.82	<0.0001	0.78	0.69	0.87	4.89	1.42
	When I purchase from [firm's] offline store, employees are helpful when using its online store	0.87	<0.0001
	When I purchase from [firm's] offline store, I can inform myself about available products in its online store	0.81	<0.0001
Customer inspired-by Böttger et al. (2017)	My imagination was stimulated	0.80	<0.0001	0.89	0.69	0.92	4.91	1.32
	I was intrigued by a new idea	0.82	<0.0001
	I unexpectedly and spontaneously got new ideas	0.85	<0.0001
	My horizon was broadened	0.85	<0.0001
	I discovered something new	0.82	<0.0001
Customer inspired-to Böttger et al. (2017)	I was inspired to buy something	0.85	<0.0001	0.90	0.72	0.93	4.86	1.38
	I felt a desire to buy something	0.89	<0.0001
	My interest to buy something was increased	0.86	<0.0001
	I was motivated to buy something	0.88	<0.0001
	I felt an urge to buy something	0.74	<0.0001
Positive word of mouth (Zeithaml et al., 1996)	How likely would you: (from 1 = “not at all likely” to 7 = “completely likely”)			0.90	0.77	0.93	5.28	1.27
	Say positive things about this store to other people?	0.90	<0.0001
	Recommend this store to someone who seeks your advice?	0.91	<0.0001
	Encourage friends and relatives to do business with this store?	0.89	<0.0001

Notes:

CA = Cronbach’s alpha; AVE = average variance extracted; CR = composite reliability; SD = standard deviation. Loyal versus competitive showrooming was measured by means of a dummy variable and for this reason it is not included in the present table

Source: Authors’ own work

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