Table 2 Heterotrait–monotrait ratio of... | Emerald Publishing

Table 2

Heterotrait–monotrait ratio of correlation values

Constructs	Inspired-by	Inspired-to	Loyal vs. competitive showrooming	Positive word of mouth	Offline-to-online integration	Salesperson quality
Inspired-by
Inspired-to	0.80
Loyal vs competitive showrooming_	0.04	0.10
Positive word of mouth	0.52	0.55	0.14
Offline-to-online integration	0.51	0.46	0.05	0.56
Salesperson quality	0.37	0.40	0.10	0.65	0.59

Constructs	Inspired-by	Inspired-to	Loyal vs. competitiveshowrooming	Positive wordof mouth	Offline-to-onlineintegration	Salespersonquality
Inspired-by
Inspired-to	0.80
Loyal vs competitive showrooming_	0.04	0.10
Positive word of mouth	0.52	0.55	0.14
Offline-to-online integration	0.51	0.46	0.05	0.56
Salesperson quality	0.37	0.40	0.10	0.65	0.59

Source:

Authors’ own work