Difference between conceptualizations of brand addiction
| Conceptualizations and Respective Dimensions | ||
|---|---|---|
| Mrad and Cui (2017) | Cui et al. (2018) | Difference- Comment |
| Acquisitiveness | Acquisitiveness | No- these are identical |
| Dependence | Dependence | No- these are identical |
| Hoarding | Collecting | No- these are similar |
| Lack of control | Compulsive urges | No- these are similar |
| Resistance to substitutes | Brand exclusivity | No- these are similar |
| Thought occupancy | Mental and behavioral preoccupation | No- these are similar |
| Outward influence | Word of mouth | No- these are similar |
| Obsession | Anxiety-irritability (when consumer fail to engage) | No- these are closely related |
| Persistence within Affordability | Financial management vs. Debt tolerance | Yes- the extension |
| Support and follow up | Bonding and gratification | Yes- but not unique |
| Conceptualizations and Respective Dimensions | ||
|---|---|---|
| Mrad and Cui (2017) | Difference- Comment | |
| Acquisitiveness | Acquisitiveness | No- these are identical |
| Dependence | Dependence | No- these are identical |
| Hoarding | Collecting | No- these are similar |
| Lack of control | Compulsive urges | No- these are similar |
| Resistance to substitutes | Brand exclusivity | No- these are similar |
| Thought occupancy | Mental and behavioral preoccupation | No- these are similar |
| Outward influence | Word of mouth | No- these are similar |
| Obsession | Anxiety-irritability (when consumer fail to engage) | No- these are closely related |
| Persistence within | Financial management vs. Debt tolerance | Yes- the extension |
| Support and follow up | Bonding and gratification | Yes- but not unique |
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