Summary of co-word analysis on the work-life balance among academia
| Cluster no. and color | Cluster label | No. of keywords | Representative keywords |
|---|---|---|---|
| 1 (red) | Maximizing the potential of digital engagement | 22 | Social media, Instagram, Youtube, Facebook, Twitter, social networks, social media influencer |
| 2 (green) | The power of persuasion in digital marketing | 12 | Impact, antecedents, trust, source credibility, physical attractiveness, product, social media influencers |
| 3 (blue) | Effective communication and trust in marketing | 15 | Influencer marketing, sponsorship disclosure, persuasion knowledge, word of mouth, celebrities |
| Cluster no. and color | Cluster label | No. of keywords | Representative keywords |
|---|---|---|---|
| 1 (red) | Maximizing the potential of digital engagement | 22 | Social media, Instagram, Youtube, Facebook, Twitter, social networks, social media influencer |
| 2 (green) | The power of persuasion in digital marketing | 12 | Impact, antecedents, trust, source credibility, physical attractiveness, product, social media influencers |
| 3 (blue) | Effective communication and trust in marketing | 15 | Influencer marketing, sponsorship disclosure, persuasion knowledge, word of mouth, celebrities |