Summary of Themes and Sub-themes
| Themes | Sub-themes |
|---|---|
| 1. Perception of the funeral service industry in Hong Kong |
|
| 2. Recruitment, retention, and talent development |
|
| 3. Prospects of the funeral service industry in Hong Kong |
|
| 4. Other novel challenges |
|
| Themes | Sub-themes |
|---|---|
| 1. Perception of the funeral service industry in Hong Kong | Taboo nature of the funeral service industry Mysterious perception Evolving impression in recent years |
| 2. Recruitment, retention, and talent development | Referrals and Family-Owned Businesses Newcomers |
| 3. Prospects of the funeral service industry in Hong Kong | Sustainable development The realm of technology Intense competition |
| 4. Other novel challenges | Funeral rites COVID-19 Pandemic |
Source: By authors