Potential research questions for the advancement in DSI research
| Theme | Research question (tentative) |
|---|---|
| Theme 1: origins, progress and challenges of DSI |
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| Theme 2: nature and characterization of DSI |
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| Theme 3: learning, alignment and market dynamics of DSI |
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| Theme | Research question (tentative) |
|---|---|
| Theme 1: origins, progress and challenges of DSI | How does the application of digital technologies contribute to DSI development and the configuration of value-creation on knowledge-based innovation ecosystems? How do technologies such as the Internet of Things, cloud computing, artificial intelligence, augmented/virtual reality, large language models and big data analytics drive the transformation of DSI? In what ways can DSI enhance operations and user experience, leading to new product, process innovations? Do companies organically develop DSI from inception or do they start with digital capabilities followed by service integration? Alternatively, is the process reversed, beginning with the addition of new services and subsequent integration of digital capabilities? Additionally, do these different routes create the same value or is there an optimal approach? What are the technological, organizational and human/societal impediments that limit or prevent the development of DSI and how can they be addressed? |
| Theme 2: nature and characterization of DSI | What are the specific resources that need to be integrated for successful DSI and how can they be effectively integrated? What are the main factors contributing to the lack of a unified understanding of DSI and how can this be addressed to foster a more cohesive understanding of the concept? In what ways can the adoption of a service-dominant logic enhance the understanding and implementation of DSI? How do technologies, market dynamics and human experiences influence innovation in the context of DSI? What are the essential prerequisites for implementing/adopting DSI? Are preceding forms of innovation a prerequisite for firms? Do treble innovation configurations enhance the comprehensive utilization of DSI? |
| Theme 3: learning, alignment and market dynamics of DSI | How do digital technologies such as the Internet of Things (IoT), Intelligent Automation (IA) and digital platforms disrupt B2C/B2B markets and what are the implications for DSI? What are the pathways for companies to transition towards DSI and how can organizational learning and alignment facilitate this transformation? How can complexity be managed during the transition toward DSI, both within the company and in collaboration with external actors? How can digital technologies involved in DSI facilitate the codification of knowledge? How does this codification reduce the costs associated with knowledge transfer and acquisition, necessary for developing new and innovative business models? How does DSI contribute to improving learning through exporting? What distinguishing attributes of DSI make it particularly relevant for firm internationalization? Are these features unique to DSI or are some shared with isolated services and digital offerings? |
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