ANOVA between research variables (quality, health consciousness, price and availability) and consumer preference (dependent variable)
| ANOVA | |||||
|---|---|---|---|---|---|
| Sum of squares | df | Mean square | F | Sig. | |
| Quality | |||||
| Between groups | 1,816.116 | 24 | 75.671 | 15.923 | 0.000 |
| Within groups | 4,215.253 | 887 | 4.752 | ||
| Total | 6,031.368 | 911 | |||
| Health consciousness | |||||
| Between groups | 109.494 | 24 | 4.562 | 3.758 | 0.000 |
| Within groups | 1,076.817 | 887 | 1.214 | ||
| Total | 1,186.311 | 911 | |||
| Price | |||||
| Between groups | 1,839.901 | 24 | 76.663 | 17.032 | 0.000 |
| Within groups | 3,992.573 | 887 | 4.501 | ||
| Total | 5,832.474 | 911 | |||
| Availability | |||||
| Between groups | 1,902.289 | 24 | 79.262 | 15.953 | 0.000 |
| Within groups | 4,407.027 | 887 | 4.968 | ||
| Total | 6,309.316 | 911 | |||
| ANOVA | |||||
|---|---|---|---|---|---|
| Sum of squares | df | Mean square | Sig. | ||
| Between groups | 1,816.116 | 24 | 75.671 | 15.923 | 0.000 |
| Within groups | 4,215.253 | 887 | 4.752 | ||
| Total | 6,031.368 | 911 | |||
| Between groups | 109.494 | 24 | 4.562 | 3.758 | 0.000 |
| Within groups | 1,076.817 | 887 | 1.214 | ||
| Total | 1,186.311 | 911 | |||
| Between groups | 1,839.901 | 24 | 76.663 | 17.032 | 0.000 |
| Within groups | 3,992.573 | 887 | 4.501 | ||
| Total | 5,832.474 | 911 | |||
| Between groups | 1,902.289 | 24 | 79.262 | 15.953 | 0.000 |
| Within groups | 4,407.027 | 887 | 4.968 | ||
| Total | 6,309.316 | 911 | |||