Service innovation research agenda
| Research themes | Research questions |
|---|---|
| Theme 1: new recurring revenue models |
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| Theme 2: service innovation in the metaverse |
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| Theme 3: scaling up service innovations |
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| Theme 4: ecosystem innovations |
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| Theme 5: power dependency and lock-in effects |
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| Theme 6: security and responsibility in digital domains |
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| Research themes | Research questions |
|---|---|
| Theme 1: new recurring revenue models | What are the key factors that contribute to the adaptation and value creation of recurring revenue models in B2B markets? What digital technologies and capabilities are required to build a profitable recurring revenue stream? What are the structural and financial considerations involved in building and deploying service innovations based on recurring revenue models? How can digitization enable new innovations in service contracting? |
| Theme 2: service innovation in the metaverse | How can the metaverse be effectively utilized to innovate service offerings and processes? What are the potential impacts of emerging technologies such as mirror worlds, augmented reality and entirely virtual worlds on service innovation? How can firms leverage digital twins to develop its enterprise metaverse and unlock service value? What are the most effective approaches for establishing platforms around interconnected digital-twin networks, and what are the implications for service innovation? |
| Theme 3: scaling up service innovations | How can firms turn service concept pilots into scalable offerings? How can firms onboard a critical mass of ecosystem actors for service innovation? What are the conditions under which a firm may achieve first-scaler advantage? How can incumbent firms strengthen their competitive advantage vis-à-vis digital entrants through service innovation? |
| Theme 4: ecosystem innovations | How can firms effectively orchestrate the dynamics of service ecosystems to drive service innovation? How do interdependencies between technologies and collaborators in service ecosystems influence future service innovations? How can institutions and governance mechanisms in service ecosystems address the challenges of balancing contradictory or paradoxical requirements in service innovation? How can actors of a service ecosystem allocate rights and responsibilities for effective value co-creation? How can constitutive rules support the interplay between social and technological dimensions in ecosystem innovations? |
| Theme 5: power dependency and lock-in effects | What are the challenges and implications of firms relying on external specialists for service innovation? How can these relationships be managed to ensure a balanced and mutually beneficial partnership? What strategies and approaches can firms employ to mitigate the risks associated with lock-in situations in service ecosystems? |
| Theme 6: security and responsibility in digital domains | How can tools, technologies and the sharing of digital governance protocols and practices enable more resilient services and mitigate digital vulnerabilities and cyber security risks? How should firms best take corporate digital responsibility (CDR) into account when innovating? How can firms work effectively with partners to develop and implement technologies in line with CDR principles? What governance procedures are most effective in enhancing CDR compliance? |
Source(s): Table by authors
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