Table 2.

Level of business model innovation and types of organizations

Examples of digital transformation and innovationDescribed business model innovation – level of transformationType of organization
Internet shopping with home delivery, customized store hours, take out offeringsDigital elements are added to the business model to enhance current value creation and capture capacityOrganizations that need to respond creatively now to stay alive: Crisispreneurs
Virtual museum tours, Films released directly at streaming platforms, live concerts at social platforms, driverless transportation, automated decision-making, virtual courtrooms, e-learningDigital elements have been implemented at the core of the business model completely altering the elements for value creation and captureOrganizations that have used digital technology to completely transform their services:
Accelerators
Offerings to double gift value on gift cards (to delay consumption), Hotels being used for other purposes, the promotion of new policies for outside diningLack of change. Digital elements are difficult to incorporate into the excising business model owing to crucial material elements in value offeringsOrganizations being restricted by their materiality need to just endure during the time of Corona distress:
Endurers

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