Table 2 Future research agenda Key... | Emerald Publishing

Table 2

Future research agenda

Key research questions
Research Area 1: Managing digital service innovation
a) How to manage the process of DSI during digital servitization? b) What are the sociomaterial practices for managing product-service integration? c) How to manage DSI across firm boundaries in digital servitization? d) How to manage the balance between products, services and software when developing smart product-service systems?
Research Area 2: Digital-physical interaction and digital technologies
a) How can manufacturers use digital technologies for product-service-software integration? b) How can manufacturers leverage the affordances of digital technologies for DSI? c) What role do APIs play in enabling generativity in developing smart solutions? d) How can digital and material resources shape DSI? e) How can manufacturers leverage the materiality of physical products to enhance the user experience and create value in smart solutions? f) How does infrastructural control facilitate or hinder generativity in DSI?
Research Area 3: DSI and value co-creation in product-service ecosystems based on B2B digital platforms
a) How does transitioning to product-service ecosystems based on B2B digital platforms impact the actor-network organization at the ecosystem level and the role, routines, practices and organizational boundaries of different stakeholders? b) How can B2B digital platforms enable learning, co-creation and DSI for product-service-software offerings configuration? c) How can stakeholders operating in product-service ecosystems based on technology-enabled B2B platforms capture value by leveraging and profiting from novel business models enabled by data and modularity-based reconfigurability? d) How do B2B digital platforms enable resource liquefication and increment resource density among product-service ecosystem stakeholders? e) How does open innovation enable collaboration and co-creation for DSI in service ecosystems based on B2B digital platforms?
Research Area 4: The role of customer value and user experience in facilitating innovations
a) What do customers and end users value in digital services, and how can this knowledge spur innovations (e.g. through laboratory experiments)? b) What factors hinder the adoption of digital services among clients? What sources of inertia prevent innovation (e.g. through the e-Delphi method)? c) What psychological barriers cause resistance to new, innovative digital services (e.g. framing and anchoring errors)? d) How could customer and end-user data be utilized better when designing and developing new digital services?

Key research questions
Research Area 1: Managing digital service innovation
a) How to manage the process of DSI during digital servitization? b) What are the sociomaterial practices for managing product-service integration? c) How to manage DSI across firm boundaries in digital servitization? d) How to manage the balance between products, services and software when developing smart product-service systems?
Research Area 2: Digital-physical interaction and digital technologies
a) How can manufacturers use digital technologies for product-service-software integration? b) How can manufacturers leverage the affordances of digital technologies for DSI? c) What role do APIs play in enabling generativity in developing smart solutions? d) How can digital and material resources shape DSI? e) How can manufacturers leverage the materiality of physical products to enhance the user experience and create value in smart solutions? f) How does infrastructural control facilitate or hinder generativity in DSI?
Research Area 3: DSI and value co-creation in product-service ecosystems based on B2B digital platforms
a) How does transitioning to product-service ecosystems based on B2B digital platforms impact the actor-network organization at the ecosystem level and the role, routines, practices and organizational boundaries of different stakeholders? b) How can B2B digital platforms enable learning, co-creation and DSI for product-service-software offerings configuration? c) How can stakeholders operating in product-service ecosystems based on technology-enabled B2B platforms capture value by leveraging and profiting from novel business models enabled by data and modularity-based reconfigurability? d) How do B2B digital platforms enable resource liquefication and increment resource density among product-service ecosystem stakeholders? e) How does open innovation enable collaboration and co-creation for DSI in service ecosystems based on B2B digital platforms?
Research Area 4: The role of customer value and user experience in facilitating innovations
a) What do customers and end users value in digital services, and how can this knowledge spur innovations (e.g. through laboratory experiments)? b) What factors hinder the adoption of digital services among clients? What sources of inertia prevent innovation (e.g. through the e-Delphi method)? c) What psychological barriers cause resistance to new, innovative digital services (e.g. framing and anchoring errors)? d) How could customer and end-user data be utilized better when designing and developing new digital services?

Source(s): Authors own creation