Table 3

Discriminant validity test result of first-order constructs using Fornell–Larcker criterion

Constructs123456789101112
1. Affective Inertia0.78           
2. Affective Commitment0.700.85          
3. Behavioral Inertia0.740.660.81         
4. Cognitive Inertia0.660.580.620.83        
5.Discontinuance Intention−0.13−0.09−0.120.030.90       
6. Distrust0.000.020.010.050.350.81      
7. Negative Electronic WOM0.240.300.220.270.260.580.81     
8. Privacy Invasion−0.010.000.000.000.280.800.580.81    
9. Negative Offline WOM0.230.360.220.320.320.500.790.510.87   
10. Structural Assurances0.670.650.590.58−0.13−0.090.18−0.090.260.77  
11. Switching Cost0.630.660.570.570.060.160.390.150.450.530.80 
12. Use Habit0.640.640.620.50−0.180.110.250.110.220.550.570.76

Note(s): The italic numbers in the diagonal are the square root of AVEs and WOM= Word of mouth

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