Discriminant validity test result of first-order constructs using Fornell–Larcker criterion
| Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. Affective Inertia | 0.78 | |||||||||||
| 2. Affective Commitment | 0.70 | 0.85 | ||||||||||
| 3. Behavioral Inertia | 0.74 | 0.66 | 0.81 | |||||||||
| 4. Cognitive Inertia | 0.66 | 0.58 | 0.62 | 0.83 | ||||||||
| 5.Discontinuance Intention | −0.13 | −0.09 | −0.12 | 0.03 | 0.90 | |||||||
| 6. Distrust | 0.00 | 0.02 | 0.01 | 0.05 | 0.35 | 0.81 | ||||||
| 7. Negative Electronic WOM | 0.24 | 0.30 | 0.22 | 0.27 | 0.26 | 0.58 | 0.81 | |||||
| 8. Privacy Invasion | −0.01 | 0.00 | 0.00 | 0.00 | 0.28 | 0.80 | 0.58 | 0.81 | ||||
| 9. Negative Offline WOM | 0.23 | 0.36 | 0.22 | 0.32 | 0.32 | 0.50 | 0.79 | 0.51 | 0.87 | |||
| 10. Structural Assurances | 0.67 | 0.65 | 0.59 | 0.58 | −0.13 | −0.09 | 0.18 | −0.09 | 0.26 | 0.77 | ||
| 11. Switching Cost | 0.63 | 0.66 | 0.57 | 0.57 | 0.06 | 0.16 | 0.39 | 0.15 | 0.45 | 0.53 | 0.80 | |
| 12. Use Habit | 0.64 | 0.64 | 0.62 | 0.50 | −0.18 | 0.11 | 0.25 | 0.11 | 0.22 | 0.55 | 0.57 | 0.76 |
| Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. Affective Inertia | ||||||||||||
| 2. Affective Commitment | 0.70 | |||||||||||
| 3. Behavioral Inertia | 0.74 | 0.66 | ||||||||||
| 4. Cognitive Inertia | 0.66 | 0.58 | 0.62 | |||||||||
| 5.Discontinuance Intention | −0.13 | −0.09 | −0.12 | 0.03 | ||||||||
| 6. Distrust | 0.00 | 0.02 | 0.01 | 0.05 | 0.35 | |||||||
| 7. Negative Electronic WOM | 0.24 | 0.30 | 0.22 | 0.27 | 0.26 | 0.58 | ||||||
| 8. Privacy Invasion | −0.01 | 0.00 | 0.00 | 0.00 | 0.28 | 0.80 | 0.58 | |||||
| 9. Negative Offline WOM | 0.23 | 0.36 | 0.22 | 0.32 | 0.32 | 0.50 | 0.79 | 0.51 | ||||
| 10. Structural Assurances | 0.67 | 0.65 | 0.59 | 0.58 | −0.13 | −0.09 | 0.18 | −0.09 | 0.26 | |||
| 11. Switching Cost | 0.63 | 0.66 | 0.57 | 0.57 | 0.06 | 0.16 | 0.39 | 0.15 | 0.45 | 0.53 | ||
| 12. Use Habit | 0.64 | 0.64 | 0.62 | 0.50 | −0.18 | 0.11 | 0.25 | 0.11 | 0.22 | 0.55 | 0.57 |
Note(s): The italic numbers in the diagonal are the square root of AVEs and WOM= Word of mouth
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