Table 5

Structural model test results

HypothesesRelationshipβtpResults
H1DT→DI0.338.54<0.01Supported
H2INR→DI0.071.0080.313Not supported
H3aNEWOMDT0.193.507<0.01Supported
H3bNOWOM→DT0.061.160.246Not supported
H3cPIDT0.6316.474<0.01Supported
H4aAC→INR0.397.126<0.01Supported
H4bSW→INR0.265.838<0.01Supported
H4cUH→INR0.274.961<0.01Supported
Moderation
H5aNEWOM × SA→DT0.010.2720.785Not supported
H5bPI × SA→DT0.031.4080.16Not supported
H5cNOWOM × SA→DT0.061.8290.068Not supported
H5dDT×SADI−0.072.4530.014Supported

Note(s): The results in italic are non-significant relationships. Abbreviations: DT = distrust, DI = discontinuance intention, INR = inertia, NEWOM = negative electronic word of mouth, NOWOM = negative offline word of mouth, PI = privacy invasion, AC = affective commitment, SW = switching cost and UH = use habit

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