Structural model test results
| Hypotheses | Relationship | β | t | p | Results |
|---|---|---|---|---|---|
| H1 | DT→DI | 0.33 | 8.54 | <0.01 | Supported |
| H2 | INR→DI | −0.07 | 1.008 | 0.313 | Not supported |
| H3a | NEWOM→DT | 0.19 | 3.507 | <0.01 | Supported |
| H3b | NOWOM→DT | 0.06 | 1.16 | 0.246 | Not supported |
| H3c | PI→DT | 0.63 | 16.474 | <0.01 | Supported |
| H4a | AC→INR | 0.39 | 7.126 | <0.01 | Supported |
| H4b | SW→INR | 0.26 | 5.838 | <0.01 | Supported |
| H4c | UH→INR | 0.27 | 4.961 | <0.01 | Supported |
| Moderation | |||||
| H5a | NEWOM × SA→DT | 0.01 | 0.272 | 0.785 | Not supported |
| H5b | PI × SA→DT | −0.03 | 1.408 | 0.16 | Not supported |
| H5c | NOWOM × SA→DT | 0.06 | 1.829 | 0.068 | Not supported |
| H5d | DT×SA→DI | −0.07 | 2.453 | 0.014 | Supported |
| Hypotheses | Relationship | β | t | Results | |
|---|---|---|---|---|---|
| DT→DI | 0.33 | 8.54 | <0.01 | Supported | |
| NEWOM | 0.19 | 3.507 | <0.01 | Supported | |
| PI | 0.63 | 16.474 | <0.01 | Supported | |
| AC→INR | 0.39 | 7.126 | <0.01 | Supported | |
| SW→INR | 0.26 | 5.838 | <0.01 | Supported | |
| UH→INR | 0.27 | 4.961 | <0.01 | Supported | |
| NEWOM × SA | |||||
| DT×SA | −0.07 | 2.453 | 0.014 | Supported | |
Note(s): The results in italic are non-significant relationships. Abbreviations: DT = distrust, DI = discontinuance intention, INR = inertia, NEWOM = negative electronic word of mouth, NOWOM = negative offline word of mouth, PI = privacy invasion, AC = affective commitment, SW = switching cost and UH = use habit
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