Table 1.

Overview of research on consumer well-being and transformative services

StudyProblem addressedDrivers of well-beingInteraction typeTheoryInformantsFindings/ContributionType of research
Stream 1 Contribution of consumer characteristics and other consumer-related factors to well-being
Barnes et al. (2021) Impact of need identification on well-being and delight in crisisInternal motivationFirm’s offeringsDelightConsumersEudaimonic needs are pronounced during crisis. Perceptions of delight in meeting eudaimonic needs take over hedonic needsQualitative
Utkarsh et al. (2020) Financial decision making among young adults who transition from financial dependence on parents to independencePersonality characteristicsNoneSocializationConsumers (university students)Discussion with parents and attitude toward money are determinants of financial well-being for those transitioning from dependence to independenceQuantitative
Ponchio et al. (2019) Effects of individuals’ characteristics on perceived financial well-beingPersonality characteristics and internal motivationNoneNo theoryConsumersPerceived well-being is a function of money-management stress and future expectations. Personality traits are strong predictors of dimensions of perceived financial well-beingQuantitative
Netemeyer et al. (2018) Defining and measuring financial well-being; identifying individual characteristics as antecedents of financial well-beingPersonality characteristics and internal motivationNoneNo theory; measurement development and testingConsum ersDefines financial well-being as current money-management stress and expected future financial security; develops a measure of financial well-being. Individual characteristics are antecedents of financial well-beingQualitative and quantitative
Xiao and O'Neill (2018) The impact of individual characteristics as antecedents of financial well-beingPersonality characteristics and internal motivationNoneNo theoryConsumersFinancial planning is a desirable financial behavior that increases financial satisfaction by strengthening financial capabilityQuantitative
Brüggen et al. (2017) Difficulties of engaging in saving and financial planning behaviorsN/AN/AN/AN/AFramework distinguishing key elements of financial well-being – interventions and financial behaviors, consequences, contextual factors, and personal factors – and an agenda to guide future research on financial well-beingConceptual
Strömbäck et al. (2017) The impact of individual characteristics as antecedents of financial satisfactionPersonality characteristics and internal motivationNoneEconomic behaviorConsumersHow psychological characteristics explain individuals’ financial behavior and financial well-beingQuantitative
McColl-Kennedy et al. (2017) The interface between interactions, customer value cocreation practices, and customer well-beingSocial interaction and consumer-related factorsSocial interactionPractice theory, self-regulation, and construalConsumersInteractions between actors at the service encounter determine what types of activities occur, which in turn determine well-beingQualitative and quantitative
Martin and Hill (2015) The interface between individual-level predictors and social-level predictors and their impact on individual well-beingConsumer-related factorsNoneNo theorySecondary data, consumersConditions under which societal poverty influences individual financial factors and well-beingQuantitative
Stream 2 Relationship between service firms’ activities, consumer behaviors, and well-being
Dean and Indrianti (2020) Interconnection between value creation and TSRResource accessibilityCo-creation (general)TSRFarmers, village leadersModel of value cocreationQualitative
Tang et al. (2016) The psychological mechanism underlying the impact of consumers’ perceptions of service organizations’ marketing strategies on consumers’ personal well-beingFirm characteristics and consumer-related factorsMarketing activities of the firmGoal-driven behavior theoryConsumers (longitudinal)Demonstrates the role of consumers’ perceptions of service organizations’ marketing strategies and its impact on their cognition, which affects goal pursuit and well-being enhancementQuantitative
Mende and Van Doorn (2015) The effectiveness of financial counseling and the mechanisms by which it helps improve consumer well-being is unclearConsumer-related factors and society-level variablesNoneSelf-determination, attachment, self-regulationConsumersExplores the how financial literacy, consumer involvement, and attachment styles drive customer coproduction to improving their financial well-beingQuantitative
Guo et al. (2013) Connecting organizational socialization to coproduction behaviors and subsequent consumer well-beingPersonality characteristics and individual-related factorsFirm-related factorsSelf regulation and power theoryConsumersCoproduction is the mechanism that channels the effects of organizational socialization processesQuantitative
Our studyLack of clarity on how financial service firms act as integrated entities to support consumers’ financial well-being in transformative servicesExternal motivation, FLEs’ behaviors and attitudesDirect with FLEs, indirect with managersRegulatory focus and conservation of resourcesConsumers, FLEs, managersIntegrates TSR, self-determination, and conservation of resource theory to explain the role of external motivation in encouraging consumers to engage in financial planning behaviors. This is possible when climate, leadership style, and employees’ attitudes and behaviors are aligned and based on caring for consumersQuantitative
Source: Authors’ own work

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