Table 1. Literature on dynamic images...

Table 1.

Literature on dynamic images and the current article

Article	IV: movement speed	DV: risk judgments	Focal target	Key results
Yin et al. (2021)	✓	×	Actors in dynamic ads	Slow (vs. regular) motion reduces the perceived genuineness of actors in product advertisements, which reduces the ad’s persuasiveness
Jung and Dubois (2023)	✓	×	Products in dynamic ads	Slow (vs. regular) motion increases consumers’ immersion with the featured product, which elevates the product’s perceived luxuriousness
Stuppy et al. (2023)	✓	×	Products and activities in motion (e.g. sports)	Slow motion (vs. regular speed) videos increase consumers’ processing fluency, which amplifies the hedonic qualities of the video
Jia et al. (2020)	✓	×	Products in dynamic ads	Consumers associate smaller (vs. larger) physical size with fast (vs. slow) motion. Therefore, seeing a product appear to move fast results in smaller size judgments
Kim and Lakshmanan (2021)	×	✓	Financial risks	Moving (vs. static) stock charts increase the salience of price transitions, which elevates risk judgments
Current article	✓	✓	Health risks and financial risks	Fast (vs. slow) movement elevates consumers’ feelings of risk. This is underscored by fast (vs. slow) movement reducing consumers’ feelings of control over outcomes related to the moving entity

Article	IV:movementspeed	DV: riskjudgments	Focal target	Key results
Yin et al. (2021)	✓	×	Actors in dynamic ads	Slow (vs. regular) motion reduces the perceived genuineness of actors in product advertisements, which reduces the ad’s persuasiveness
Jung and Dubois (2023)	✓	×	Products in dynamic ads	Slow (vs. regular) motion increases consumers’ immersion with the featured product, which elevates the product’s perceived luxuriousness
Stuppy et al. (2023)	✓	×	Products and activities in motion (e.g. sports)	Slow motion (vs. regular speed) videos increase consumers’ processing fluency, which amplifies the hedonic qualities of the video
Jia et al. (2020)	✓	×	Products in dynamic ads	Consumers associate smaller (vs. larger) physical size with fast (vs. slow) motion. Therefore, seeing a product appear to move fast results in smaller size judgments
Kim and Lakshmanan (2021)	×	✓	Financial risks	Moving (vs. static) stock charts increase the salience of price transitions, which elevates risk judgments
Current article	✓	✓	Health risks and financial risks	Fast (vs. slow) movement elevates consumers’ feelings of risk. This is underscored by fast (vs. slow) movement reducing consumers’ feelings of control over outcomes related to the moving entity

Notes:

The checkmark (✓) indicates the variable was featured as one of the two primary variables of focus (IV or DV) in the corresponding article, whereas the × indicates the variable was not the primary focus of the article

Source: Authors’ own work

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