Table A1.

Code list

○ Self vs industry
○ Importance of client referrals
○ In between ordinary and special
○ Industry impacting sense of self
○ Info-based decision-making
○ Motivation through passion
○ Sense of entitlement
○ Learning from specific experienced group
○ Self-assurance rework
○ Focus on work vs seeking recognition
○ Struggle with exhibitionism
○ Not reaching potential
○ Frequency of bad decisions
○ Self vs clients
○ Difficulty with compliments
○ Confidence in ability influence people
○ Ease of manipulation
○ Importance of failure
○ Importance of being a seller
○ Clarity of entrepreneurial goal
○ Importance of good reputation
○ Calculating risk
○ Hating authority and hierarchy
○ Importance of authority and hierarchy
○ Preference for authority
○ Negative side of authority not being recognized
○ Frustration with being a leader
○ Management of stakeholders – action
○ Importance of communication
○ Frustration with people not aligning in thinking
○ Preference for delegation
○ Getting no respect from industry
○ Work speaking for itself
○ Having high expectations of others
○ Importance of exceeding expectations
○ Importance of impact
○ Difficulty with changing course
○ Sceptic regarding feedback
○ Importance of understanding outcomes
○ Difficulty with attention
○ Importance of recognition
○ Highlight business vs self
○ Preference for authentic recognition
○ Confidence in ability
○ Filling a gap in market
○ Confidence being a motivator for action
○ Impact of ego on business
○ Negative impact of ego on business
○ Self-conviction impacting action
○ Being held to high standard with no capacity
○ Passion driving conviction
○ Negative impact of not dominating environment
○ Negative impact of entitlement
○ Positive impact of exhibitionism
○ Lack of need for validation from others
○ Most impactful trait in entrepreneurship
○ Self-doubt
○ View of self as ordinary
○ Importance of perseverance
○ Belief in everyone’s abilities
○ Self-assurance re-strength in sales
○ Seeing self as visionary
○ Appreciation of compliments
○ Difficulty with manipulation
○ Separate business from self
○ Personal capacity – follow authority
○ Not wanting to manage people
○ Commanding respect
○ Enjoying leadership
○ Motivation through leadership
○ Management of stakeholders – difficulty
○ Handling team members
○ Respect from clients
○ Ease of changing course
○ Enjoying attention
○ Not wanting to be the face of the business
○ Taking on work with no capacity
○ Dominating the environment as motivation
○ Self-confidence – presence
○ Belief in being better than others
○ Importance of being adaptable
○ Not believing in being a visionary
○ The need for manipulation
○ Not enjoying telling stories
○ Need for validation
○ Motivation through validation
○ Preference to make final decision
○ Not preferring authority or delegation
○ Giving respect to get respect
○ Importance of recognition for client growth
○ Sharing of successes as a highlight
○ Not seeking recognition
○ Overconfidence being used against you
○ Importance of making decisions
○ Seeing self as extraordinary
○ Awareness of being ahead
○ Frustration due to being too far ahead
○ Drawing on guidance from others
○ People having different drive and vision
○ Being discerning about learning from others vs experience
○ Uncertain about ability to sell
○ Difficulty with selling self
○ Importance of exhibition
○ Not overconfident
○ Acceptance of unplanned outcomes
○ Ability to inspire others
○ Importance of showing your struggle

○ Importance of stakeholders
○ Handling team members with empathy
○ Importance of respect for work done
○ Importance of thinking ahead
○ Importance of feedback
○ Difficulty with highlighting achievements
○ Sceptic regarding praise
○ Struggle with entitlement
○ Lack of need for exhibitionism
○ Using others to sell self
○ Lack of confidence
○ Positive impact of overconfidence
○ Enjoying sharing stories
○ Having high expectations of self
○ Importance of support structure
○ Preference for leadership
○ Ability to challenge leadership
○ Self-moderation
○ Understanding responsibility to others
○ Negatives of risk-taking
○ Preference for recognition vs respect
○ Clarity on who you want respect from
○ Desire to teach
○ Motivation through recognition
○ Belief in positive impact
○ Negative of recognition – fear of peaking too early

○ Issues with perfectionism
○ Lack of satisfaction due to need for validation
○ Lack of need for power
○ Highly impactful trait in entrepreneurship
○ Importance of resilience
○ Not relying on people for favours
○ Struggle with uncertainty
○ Importance of getting to know the team
○ Importance of vision
○ Micro-managing due to passion
○ Lack of need for respect
○ Frustration with people not behaving like them
○ Lost opportunity due to assumed success
○ Positive impact of entitlement
○ Being both ordinary and special
○ Being treated as threat due to high potential
○ Importance of guiding others
○ Challenge with hierarchy
○ Balancing the need to exert power
○ Seeing the vision come to life
○ Leadership teaching humility
○ Thinking people are as capable as them
○ Preference for constructive feedback
○ Understanding when to change course
○ Importance of maintaining positive image
○ Dominance causing complacency
○ Getting constant validation
○ Uniqueness leading to success
○ Feeling empowered from learning
○ Motivated by opportunity
○ Issue with people taking credit on their own
○ Embracing validation
○ Importance of celebrating others
○ Biggest mistakes linked to finances
○ Preference for sharing stories intimately
○ Under-using ability to sell
○ Positives of risk-taking
○ Preference for micro-management
○ Changing course due to intuition
○ No emotions re highlighting achievements
○ Negative impact of overconfidence
○ Negative – confidence only being linked to success
○ Dominating environment through customer-centricity
○ Negatives of power
○ People spreading negative information
○ More capable than others but restricted
○ Doubting ability to influence people
○ Willingness to take risks
○ Doing things themselves due to stakeholder challenges
○ Struggle with personal attachment to business
○ Incompetence dominating industry
○ Weakness in sales
○ Preference for unplanned outcomes
○ Threaten so as to get things done
○ Using common interests for connection
○ Encouraging an exploratory environment
○ Self-motivation
○ Respect through fear
○ Lack of need for attention
○ Showing off for intimidation purposes
○ Power resulting in self-assurance
○ Importance of self-belief
○ Complexity of seeing self as extraordinary
○ Stories are an important part of sales
○ Motivated by autonomy
○ Preference for autonomous teams
○ Opportunity in delegation
○ Preference for leading through others
○ Motivated by being able to fulfil potential
○ Firing people that have to be micro-managed
○ Getting respect through providing value
○ Building credibility within your team
○ Importance of being ahead for credibility
○ Need for recognition negatively influencing business decisions
○ Positives of self-enhancement
○ Negatives of exhibitionism
○ Motivation through execution

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