Table 2 Summary of effects of consumer... | Emerald Publishing

Table 2

Summary of effects of consumer suspicion

Cognitive	Increased attributional thinking
	(Fein et al., 1990; Hilton et al., 1993)
	Decreased correspondence bias
	(Fein, 1996; Marchand and Vonk, 2005)
	Decreased cognitive resources (Campbell and Kirmani, 2000) Negative attitude toward salesperson tactics
	(Campbell and Kirmani, 2000)
	Detection of deception (McCornack and Levine, 1990; Fein, 1996) Perceptions of lower product quality (Zhuang et al., 2018) Questioning consumer reviews (DeCarlo, 2005) Underweighting consumer reviews (Munzel, 2015) Decreased reputation perceptions (Harrison-Walker and Jiang, 2023) Terminates elaboration of claims (Craig et al., 2012) Decreased persuasion (Harrison-Walker and Jiang, 2023) Activates persuasion knowledge (Harrison-Walker and Jiang, 2023) Judgment suspension (Panigyraki et al., 2024)
Affective	Fear and anxiety (Bobko et al., 2014)
	Increase of (mal)intent and uncertainty (Kee and Knox, 1970; Bobko et al., 2014)
	Stress and threat (Bobko et al., 2014) Worry (Darke and Ritchie, 2007) Self-defense (Xie, 2016) Alertness (Vonk, 1998) Dislikability of the reviewer of online reviews (Harrison-Walker and Jiang, 2023) Lack of trustworthiness (Benedictus et al., 2010)
Behavioral	Information search (Sinaceur, 2010; DeCarlo et al., 2013) Decreased purchase intentions (DeCarlo, 2005; Kollmer et al., 2022; Harrison-Walker and Jiang, 2023)

Source:

Authors' own work