Correlations among the analyzed variables
| Learning orientation | Market dynamism | Speed of change in technology and competition | Unpredictability of change in technology and competition | Uncertainty of customer behavior | Firm performance | |
|---|---|---|---|---|---|---|
| Learning orientation | 1.000 | 0.151* | 0.236** | 0.048 | 0.124 | 0.197** |
| Market dynamism | 0.151* | 1.000 | 0.769** | 0.873** | 0.811** | 0.016 |
| Speed of change in technology and competition | 0.236** | 0.769** | 1.000 | 0.525** | 0.430** | 0.181* |
| Unpredictability of change in technology and competition | 0.048 | 0.873** | 0.525** | 1.000 | 0.623** | −0.046 |
| Uncertainty of customer behavior | 0.124 | 0.811** | 0.430** | 0.623** | 1.000 | 0.073 |
| Firm performance | 0.197** | 0.016 | 0.181* | −0.046 | 0.073 | 1.000 |
| Learning orientation | Market dynamism | Speed of change in technology and competition | Unpredictability of change in technology and competition | Uncertainty of customer behavior | Firm performance | |
|---|---|---|---|---|---|---|
| Learning orientation | 1.000 | 0.151* | 0.236** | 0.048 | 0.124 | 0.197** |
| Market dynamism | 0.151* | 1.000 | 0.769** | 0.873** | 0.811** | 0.016 |
| Speed of change in technology and competition | 0.236** | 0.769** | 1.000 | 0.525** | 0.430** | 0.181* |
| Unpredictability of change in technology and competition | 0.048 | 0.873** | 0.525** | 1.000 | 0.623** | −0.046 |
| Uncertainty of customer behavior | 0.124 | 0.811** | 0.430** | 0.623** | 1.000 | 0.073 |
| Firm performance | 0.197** | 0.016 | 0.181* | −0.046 | 0.073 | 1.000 |
Note(s): *p < 0.05; **p < 0.01; rs – Spearman’s rank-order correlation coefficient
Source(s): Own elaboration
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