The relationship between particular features of “green” OC and the use of internal information campaigns or internal marketing
| Statements related to “green” company culture | Internal information campaigns, internal marketing | |||||
|---|---|---|---|---|---|---|
| Never | Rarely | Often | ||||
| % of responses | % of responses | % of responses | χ2 | p | V | |
| My company is interested in developing employees’ pro-ecological behavior | 60.5 | 89.2 | 90.9 | 17.30 | <0.001 | 0.33 |
| My company does everything it can to protect the environment | 21.4 | 47.4 | 75.0 | 21.10 | <0.001 | 0.40 |
| My company aims to have an image of a pro-ecological company | 31.8 | 58.5 | 86.5 | 24.63 | <0.001 | 0.41 |
| Employees in my company are motivated to behave in an ecological manner | 25.0 | 41.5 | 88.6 | 33.00 | <0.001 | 0.52 |
| My company is proud of its environmental activities | 33.3 | 63.0 | 90.9 | 23.35 | <0.001 | 0.46 |
| Organizational practices actively encourage environmental behavior | 9.1 | 32.1 | 76.0 | 32.41 | <0.001 | 0.52 |
| The way in which my company operates internally is in line with its external “green” image | 36.1 | 51.1 | 86.2 | 16.91 | <0.001 | 0.39 |
| Managers provide practical support for line employees’ environmental behavior | 5.4 | 36.7 | 78.1 | 38.53 | <0.001 | 0.57 |
| Environmental goals are being replaced by other priorities | 70.8 | 74.1 | 54.5 | 3.85 | 0.146 | 0.17 |
| The main environmental concern of the organization is to avoid breaking the law | 48.1 | 57.4 | 44.8 | 1.30 | 0.521 | 0.11 |
| Statements related to “green” company culture | Internal information campaigns, internal marketing | |||||
|---|---|---|---|---|---|---|
| Never | Rarely | Often | ||||
| % of responses | % of responses | % of responses | ||||
| My company is interested in developing employees’ pro-ecological behavior | 60.5 | 89.2 | 90.9 | 17.30 | <0.001 | 0.33 |
| My company does everything it can to protect the environment | 21.4 | 47.4 | 75.0 | 21.10 | <0.001 | 0.40 |
| My company aims to have an image of a pro-ecological company | 31.8 | 58.5 | 86.5 | 24.63 | <0.001 | 0.41 |
| Employees in my company are motivated to behave in an ecological manner | 25.0 | 41.5 | 88.6 | 33.00 | <0.001 | 0.52 |
| My company is proud of its environmental activities | 33.3 | 63.0 | 90.9 | 23.35 | <0.001 | 0.46 |
| Organizational practices actively encourage environmental behavior | 9.1 | 32.1 | 76.0 | 32.41 | <0.001 | 0.52 |
| The way in which my company operates internally is in line with its external “green” image | 36.1 | 51.1 | 86.2 | 16.91 | <0.001 | 0.39 |
| Managers provide practical support for line employees’ environmental behavior | 5.4 | 36.7 | 78.1 | 38.53 | <0.001 | 0.57 |
| Environmental goals are being replaced by other priorities | 70.8 | 74.1 | 54.5 | 3.85 | 0.146 | 0.17 |
| The main environmental concern of the organization is to avoid breaking the law | 48.1 | 57.4 | 44.8 | 1.30 | 0.521 | 0.11 |
Note(s): χ2 – chi-squared test result; V – Cramer’s V indicator
Source(s): Own elaboration
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