Table A3

The relationship between particular features of “green” OC and the use of internal information campaigns or internal marketing

Statements related to “green” company cultureInternal information campaigns, internal marketing
NeverRarelyOften
% of responses% of responses% of responsesχ2pV
My company is interested in developing employees’ pro-ecological behavior60.589.290.917.30<0.0010.33
My company does everything it can to protect the environment21.447.475.021.10<0.0010.40
My company aims to have an image of a pro-ecological company31.858.586.524.63<0.0010.41
Employees in my company are motivated to behave in an ecological manner25.041.588.633.00<0.0010.52
My company is proud of its environmental activities33.363.090.923.35<0.0010.46
Organizational practices actively encourage environmental behavior9.132.176.032.41<0.0010.52
The way in which my company operates internally is in line with its external “green” image36.151.186.216.91<0.0010.39
Managers provide practical support for line employees’ environmental behavior5.436.778.138.53<0.0010.57
Environmental goals are being replaced by other priorities70.874.154.53.850.1460.17
The main environmental concern of the organization is to avoid breaking the law48.157.444.81.300.5210.11

Note(s):χ2 – chi-squared test result; V – Cramer’s V indicator

Source(s): Own elaboration

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