Table 2

Factor analysis, reliability and validity of customer focus items

FactorsItemsFactor loadCronbach’s alpha (α)KMOComposite reliabilityAverage factor loading*AVE**Correlation matrix square
Customer focusCF190.830.8900.860.890.760.580.00
CF200.78      
CF210.72      
CF220.70      
CF230.77      
CF240.76      

Note(s): *Average factor loading >0.7, convergent validity established

**Square root of average variance extracted (AVE) > correlation matrix squared; discriminant validity established

***CF – customer focus

Source(s): Table 2 courtesy of Abrokwah-Larbi (2020) 

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal