Interview sample
| Interview | Country/region | Formal position | Form of interview |
|---|---|---|---|
| Interview 1 | Sweden | President, life science* | Personal (Sweden subsidiary) |
| Interview 2 | Sweden | Vice president, strategy and project office* | Telephone |
| Interview 3 | Sweden | Director, brand management* | Personal (HQ in Sweden) |
| Interview 4 | Germany | Project manager, R&D | Personal (Germany subsidiary) |
| Interview 5 | Germany | R&D director | Personal (Germany subsidiary) |
| Interview 6 | Germany | Director of global business development | Personal (Germany subsidiary) |
| Interview 7 | United States | Territory manager | Telephone |
| Interview 8 | Germany | Assistant engineer | Telephone |
| Interview 9 | United States | Senior director, marketing | Telephone |
| Interview 10 | Germany | Senior marketing communications manager | Telephone |
| Interview 11 | Germany | Product sales manager | Telephone |
| Interview 12 | Latin America | Marketing communications manager, Latin America | Personal (Brazil subsidiary) |
| Interview 13 | Latin America | Senior sales director – Latin America | Personal (Brazil subsidiary) |
| Interview 14 | Latin America | President - Latin America | Personal (Brazil subsidiary) |
| Interview 15 | Latin America | Marketing manager – Latin America | Personal (Brazil subsidiary) |
| Interview 16 | Latin America | Managing director – Brazil | Personal (Brazil subsidiary) |
| Interview 17 | Latin America | Finance director – Brazil | Personal (Brazil subsidiary) |
| Interview 18 | Belgium, the Netherlands, Luxembourg and Latin America | Sales director – BENELUX and Latin America | Telephone |
| Interview | Country/region | Formal position | Form of interview |
|---|---|---|---|
| Interview 1 | Sweden | President, life science* | Personal (Sweden subsidiary) |
| Interview 2 | Sweden | Vice president, strategy and project office* | Telephone |
| Interview 3 | Sweden | Director, brand management* | Personal (HQ in Sweden) |
| Interview 4 | Germany | Project manager, R&D | Personal (Germany subsidiary) |
| Interview 5 | Germany | R&D director | Personal (Germany subsidiary) |
| Interview 6 | Germany | Director of global business development | Personal (Germany subsidiary) |
| Interview 7 | United States | Territory manager | Telephone |
| Interview 8 | Germany | Assistant engineer | Telephone |
| Interview 9 | United States | Senior director, marketing | Telephone |
| Interview 10 | Germany | Senior marketing communications manager | Telephone |
| Interview 11 | Germany | Product sales manager | Telephone |
| Interview 12 | Latin America | Marketing communications manager, Latin America | Personal (Brazil subsidiary) |
| Interview 13 | Latin America | Senior sales director – Latin America | Personal (Brazil subsidiary) |
| Interview 14 | Latin America | President - Latin America | Personal (Brazil subsidiary) |
| Interview 15 | Latin America | Marketing manager – Latin America | Personal (Brazil subsidiary) |
| Interview 16 | Latin America | Managing director – Brazil | Personal (Brazil subsidiary) |
| Interview 17 | Latin America | Finance director – Brazil | Personal (Brazil subsidiary) |
| Interview 18 | Belgium, the Netherlands, Luxembourg and Latin America | Sales director – BENELUX and Latin America | Telephone |
Note(s): *The first three semi-structured interviews conducted
Source(s): Created by authors
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